foundations of business communication

An oral presentation is one of the most essential skills in business communication. Students will develop a three- to four-minute scripted training presentation that focuses on the foundations of business communication. The purpose of this presentation is to provide an audience with an overview of business communication. Visual aids such as images, clip art, transitions, and animations must be appropriately applied. Students must follow the guidelines for developing visual support provided in the textbook.



Each presentation should include:

  • Title slide
  • Reference slide
  • Proper grammar, punctuation, spelling, and APA format for citations
  • Clear, concise information on the slide; more detail can be articulated verbally
  • Appropriate transitions, visual aids, pictures, charts, etc.
  • Eight to ten slides with three to four minutes of narrative (this means voice-over to go along with each slide in your presentation).




Grading Rubric:

Applied proper transitions, animations, themes, layouts, and/or multimedia. Background complemented text and graphics. The presentation was consistent and appropriate for the topic. Font choice and format were carefully planned to enhance readability.

Provided clear purposes of the training presentation. The information was well organized. Slides and items of information were relevant and sequential. The training presentation was about 3 to 4 minutes with excellent training content focusing on the foundations of business communication.

Demonstrated strong enthusiasm about the topic during the entire presentation. Significantly increased audience understanding and knowledge of the topic; convinced the audience to recognize the validity and importance of the subject. Added voice narration in every slide. The narration presented concepts and thoughts beyond text on the screen. The voice was clear and in excellent quality.



foundations of business communication


Communication is a key part of business. It’s not just a matter of sending an email or making a phone call—it’s about getting your message across to the right audience in the right way, at the right time.

Effective communication can help you build relationships with customers and colleagues alike, but it also has a strong impact on your bottom line: if you don’t know how to write clear, compelling messages, then your company will suffer financially as well as emotionally. In this article we’ll look at some tips for writing more effective business communications so that everyone involved gets what they need from each other!

1. Clarify the purpose

Once you’ve defined the purpose of your message and its recipient, it’s time to clarify what you want them to do. You can ask yourself:

  • What does my audience need from me?
  • How can I help them achieve their goals?

This will help you focus on what has been communicated in the body of text and what hasn’t been said yet.

2. Align the message with the audience

  • Know your audience.
  • Use their language and jargon.
  • Use their terminology, style and tone of voice.

3. Be clear about your message

As a communicator, you need to be clear about the message you want to convey. Your audience will understand it if it’s easy and natural for them. If you write in a way that doesn’t make sense or sound forced, then people will likely lose interest in what you have to say. To avoid this problem, try using simple language, avoiding jargon (the technical term for fancy words), and using active voice where possible–that is: “I did” rather than “you did.” You should also use short sentences and paragraphs whenever possible so that your writing flows well. When giving presentations or making speeches on business topics such as marketing strategy or customer service practices , make sure that each paragraph contains only one main idea per paragraph or else it becomes hard not just for others but also yourself (or any other speaker) when trying out different ways of saying things over again during practice runs!

4. Use active listening skills

Active listening is a skill that can help you to better understand your audience and improve the effectiveness of your communication.

Active listening means tuning into what the other person is saying, and then processing it in order to understand them better. You will then use this information to respond appropriately. While active listening may seem like an easy thing to do, there are several tips for improving your ability at this skill:

  • Ask questions about what the speaker said so that you can get more information about their point of view before responding.* Listen carefully when someone speaks–don’t just wait until they finish talking before responding! Try not only hearing what someone says but also understanding why they said something.* Be open-minded when others express themselves by asking questions instead of interrupting them (or simply shouting “no”).

5. Make your message personal and relevant

  • Use personal examples.
  • Be relevant in your message.
  • Make the message personal by using “I” and “we.”

Learn how to write a clear, compelling business communication message

The clarity and relevance of your business communication message is a key factor in its success.

You can’t afford to let your readers down or lose their attention, so make sure they understand what you’re saying. This will help them to feel engaged with the content and want to share it with others. It also gives them confidence that if they need more information or clarification on something, there’s a good chance someone at your company will be able to provide it for them quickly and efficiently.

The key here is active listening–the ability for someone listening actively (rather than just waiting passively) allows them to understand both the speaker’s intent as well as any context around what has been said before this point in time; these two things are necessary components when creating an effective message because without knowing both these things then we could easily misinterpret something being said by either party involved in such discussion!


It’s hard to write a clear, compelling business communication message. That’s why we’ve developed our six-step process for crafting a strong message that will be received by your audience. The following guidelines will help you craft effective messages that engage your readers or listeners and keep their attention:


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