Describe the advantages and disadvantages of traditional modes of entry that would be most appropriate IN Brazil

INT 220 Business Brief Template Course Project

Country Selection

I have selected the country of Brazil for my project.

Section Three: Market Considerations

Monetary Considerations

[Explain how monetary considerations, such as currency, exchange rates, and exchange-rate management, would impact the organization’s decision to expand into your selected market, using current exchange rates between your selected country and the United States to support your explanations. Complete the table below to support your explanations using current exchange rates.]



Management and Logistics Considerations

[Explain management and logistics practices that best address human-resource considerations for your selected market, such as management approaches or staff and labor laws and their impact on policies and procedures.]

Mode of Entry Considerations

[Describe the advantages and disadvantages of traditional modes of entry that would be most appropriate for entering into your selected market.]


Describe the advantages and disadvantages of traditional modes of entry that would be most appropriate IN Brazil


The market entry process is a critical part of starting any business. It’s important for you to consider all the factors that could influence your success when entering into a new market. There are many different ways in which we can enter into new markets, but some of them are more effective than others. In this article, we will discuss traditional and new modes of entry along with their advantages and disadvantages so that you can decide which one would be best suited to your needs as an entrepreneur or business owner


In this paper, we will discuss the advantages and disadvantages of traditional modes of entry.

The topic is important as it can help us understand how professionals work in Brazil. It also gives us an opportunity to study how they enter into professional careers and what kind of jobs they get promoted to after their studies.

The purpose of this paper is not just to tell you about some facts about Brazil or its people; but rather it aims at helping you understand the challenges faced by companies when hiring employees with different backgrounds (ease/difficulty).

Modes of Entry

Traditional modes of entry include:

  • Traditional applications. These include the use of traditional methodologies such as direct mail, advertising, and word-of-mouth.
  • New modes of entry (NMOE). This is a relatively new approach in which you target potential customers through social media channels like Facebook or Instagram by using paid advertisements that include keywords for your product or service. This type of advertising allows you to reach people who are looking for information about what you offer without having them contact any sales representatives directly.

Traditional modes of entry

Traditional modes of entry are the most common and most widely used. They include:

  • Business owner/employee – An individual who owns or operates a company, as well as its employees. This type of business owner can also be called an entrepreneur, manager or supervisor.
  • Freelancer – Someone who works on their own without being employed by anyone else; freelancers often work for themselves in order to make money from their own efforts rather than through employment contracts with others (see below).

New modes of entry

New modes of entry are more effective than traditional modes of entry. The greatest advantage of new modes of entry is that they are more cost effective, efficient and effective than traditional methods. New modes of entry can be used to increase productivity by offering workers a higher level of training or by providing them with technology that has not been available before (such as smartphones).

Traditional methods have been around for centuries but their effectiveness has declined over time due to factors like automation or outsourcing jobs overseas where labor costs are much lower than at home here in Brazil

[Describe the advantages and disadvantages of traditional modes of entry that would be most appropriate for entering into your selected market.]

  • Traditional modes of entry are the best way to enter into a market.
  • Traditional modes of entry include:
  • Direct marketing (through catalogs, direct mail, and Internet)
  • Trade shows and tradeshows (like CES)
  • Advantages: This can be done through a variety of mediums such as TV ads, radio spots, newspaper ads etc…


In conclusion, traditional modes of entry are the best option for entering into Brazil. These include the family and friends networks, personal connections with people who are already in the country or may have business interests there, academic connections with professors at Brazilian schools or colleges (which often leads to jobs), ties with local organizations such as chambers of commerce and chambers of real estate developers etc. New modes of entry such as online marketplaces offers great opportunities for new entrepreneurs but also has its drawbacks which includes high competition from other companies trying to win customers over which could lead them down an expensive path that would not suit all types of businesses equally well..



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