developing a marketing plan for a hotel

This coursework consists of developing a marketing plan for a hotel of your choice. Ideally you should

choose one hotel that you know very well (for example where you are currently working or where

you have had working experience).


Creating an effective marketing plan for a hotel is an important step in ensuring the success of the business. In order to accomplish this, it is necessary to analyze the current market of the hotel, establish a target audience, and develop an effective marketing strategy. By understanding the current market, identifying a target audience, and constructing an effective marketing strategy, the hotel can ensure that the marketing plan will be successful.
In the recent study conducted by CC Lee and C Hu (2005), they analyzed the current market for the hotel industry. They focused on the trends in the hospitality industry, consumer behavior, and customer satisfaction. They concluded that travelers are more likely to be driven by price, convenience, and quality when selecting a hotel. Additionally, they found that customers are increasingly looking for hotels that provide them with a unique experience and customization. For example, customers are now more likely to seek out hotels that offer additional services such as free Wi-Fi, free breakfast, and loyalty programs. Furthermore, the study found that customers are more likely to select hotels that offer a variety of activities and amenities that provide them with a memorable experience. Additionally, customers are more likely to select hotels that are well-maintained and have a good reputation. Overall, the study showed that customers are highly influenced by the quality of services and amenities provided by the hotel, as well as the overall experience.
Establishing a target audience for a hotel is an important step in the process of developing a successful hospitality business. According to J Kandampully and D Suhartanto’s 2000 article in the International Journal of Contemporary Hospitality Management, it is essential to identify the needs and wants of potential guests in order to create a customer-focused strategy. This includes understanding the demographics of the customer base, and the characteristics of the target market. It is also important to consider the hotel’s geographic location, the competition, and the services offered. By understanding the customer base, the hotel can create products and services that are tailored to meet their needs and desires. Furthermore, by understanding the competition, the hotel can differentiate itself by offering a unique experience that will attract customers. Additionally, by understanding the geographic location, the hotel can create a marketing strategy that is tailored to the local market. By taking into account the target audience, the hotel can create a successful strategy that will help them achieve their goals.
Developing an effective marketing strategy for the hotel industry has been a major challenge for many operators. According to M Sigala (2003), “Marketing is a long-term process, and in today’s competitive environment, hoteliers must develop, implement and monitor marketing strategies that will ensure their success.” The goal of the strategy should be to identify and meet the needs of target customers. This can be done through various methods, such as market segmentation, positioning, and pricing. Additionally, it is important to consider the various elements of the marketing mix, including product, price, place and promotion. A comprehensive marketing plan should include objectives, tactics and outcomes. Additionally, marketers should be able to measure the success of the plan in order to make necessary adjustments. Overall, developing an effective marketing strategy is essential for the success of the hotel industry. It is important to take the time to research and identify the best methods for reaching target customers and driving sales.
Overall, developing a marketing plan for a hotel requires careful consideration and detailed research about target audiences, competitive analysis and budget planning. The plan should involve a comprehensive strategy that encompasses all the promotional materials, advertising campaigns and other integrated approaches to ensure maximum reach and presence in the competitive market. A great marketing plan should accurately match the needs of the target audience and incorporate feedback from the data collected. Finally, marketing and advertising efforts should be evaluated on an ongoing basis to ensure continual improvements and success of the hotel.
Work Cited
M Sigala.”Developing and benchmarking internet marketing strategies in the hotel sector in Greece.”
J Kandampully., D Suhartanto.”Customer loyalty in the hotel industry: the role of customer satisfaction and image.”
C Hu.”Analyzing Hotel customers’ E-complaints from an internet complaint forum.”

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