Explain the importance of personal branding as part of the job search

1 KG689 Graduate Internship Preparation Lesson Plan: Week 7 Dr. D. Tennyson, DBA

The Job Search – Learning About Job Search Strategies

Week 7 Learning objectives (Harris, 2021)

Upon completion of week 7 assignments and discussion forum responses students

should be able to:

• Explain the importance of personal branding as part of the job search

• Prepare a professional LinkedIn profile and utilize the tools and features to position the profile or their chosen career path

Week 7 Discussion Forum (Harris, 2021)

1. Watch the following videos:

Here is a series YouTube videos on using LinkedIn for your job search:

Chapter 1: Setting up an Account

Chapter 2: Creating a Profile—that stands out!

Chapter 3: Connections/Recommendations

Chapter 4: Joining/following companies and groups

2. After watching these videos, comment on what skills and knowledge you would focus on when building your personal branding information for a potential job interview.

3. Respond to at least two other students’ posting in this forum.

Week 7 Assignment (Harris, 2021)

1. List your strengths, weaknesses, opportunities, and threats then discussion how

your chosen career path will maximize your strengths and minimize your


2 KG689 Graduate Internship Preparation Lesson Plan: Week 7 Dr. D. Tennyson, DBA

The Job Search – Learning About Job Search Strategies


Harris, R. M. (2021). Sections and Assignments Developed by Dr. Roberta M. Harris,

Associate Vice President, King Graduate School, Monroe College


In today’s competitive job market, personal branding has become an essential element of the job search, allowing job seekers to differentiate themselves from other applicants and stand out to potential employers. This essay will explain the importance of personal branding as part of the job search by discussing three topics: understanding the basics of personal branding and its role in the job search, examining the benefits of utilizing personal branding in the job search, and analyzing the impact of personal branding on job search outcomes.
Personal branding is an essential tool for job seekers in today’s competitive job market. According to W Arruda (2019), personal branding “is the practice of people marketing themselves and their careers as brands”. It involves creating a unique and memorable image of oneself that is focused on one’s strengths and values. This image is then used to engage potential employers and build meaningful relationships with them. An effective personal brand has the potential to help job seekers stand out from the competition and make a more positive impression on potential employers. The process of creating a personal brand involves gaining an understanding of one’s strengths and values, identifying one’s target audience, and creating a strategy to reach them. It is important to take the time to understand one’s skills and experiences, and how they can be used to create a unique and memorable image. Additionally, it is important to identify the target audience and create a strategy to reach them. This could include networking, creating a website, or using social media to build relationships with potential employers. Overall, personal branding is an important tool that can help job seekers stand out from the competition and create meaningful connections with potential employers. It is important to take the time to understand the basics of personal branding and create an effective strategy to reach one’s target audience. By doing so, job seekers can build a successful personal brand and increase their chances of success in the job search.
The use of personal branding in the job search process has been examined by J Park, A Williams, and S Son in their article “J. Athl. Dev. Exp” (2020). Personal branding is a powerful tool to help potential job seekers to stand out from the crowd and make a lasting impression on employers. It involves creating a positive image of oneself through the use of social media, networking, and other activities. By creating a personal brand, job seekers can demonstrate their unique skills, abilities, and qualifications to potential employers, while also showcasing their personality and interests. This can help employers to get a better understanding of who they are as a potential employee and make them stand out from the competition. Additionally, personal branding can help job seekers to create a more comprehensive resume, as well as to manage their online presence. This is important as employers are increasingly using online resources to assess candidates. As such, personal branding in the job search process can be an effective way to help job seekers gain an edge over their competition and increase their chances of success.
Recent studies have indicated that personal branding has become an important factor in job search outcomes. MÁ Moliner, D Monferrer-Tirado, and JD García-Villaverde (2018) examined the impact of personal branding on job search outcomes in a study of Spanish students. They found that personal branding can have a significant impact on job search outcomes, particularly in terms of the number of job offers received. Specifically, the study found that students with a high level of personal branding had an average of 1.5 more job offers than those with a low level of personal branding. In addition, the study suggested that personal branding was associated with a higher probability of obtaining a job offer in the first two months of the job search. Furthermore, the study found that personal branding was associated with better job offers in terms of salary, job title, and job stability. Overall, the findings of the MÁ Moliner, D Monferrer-Tirado, and JD García-Villaverde (2018) study demonstrate that personal branding is an important factor in job search outcomes and can have a significant impact on the number and quality of job offers received. As such, it is important to ensure that job seekers are aware of the importance of personal branding and have the necessary skills and resources to create and maintain a strong personal brand.
Personal branding plays an increasingly important role in the job search as it helps to bolster jobseekers’ own reputations and create a unique identity that can help them stand out amongst the competition. Branding can be done both actively and passively, and is a great way for jobseekers to demonstrate their special skills and expertise. Employers are increasingly taking into account a jobseeker’s personal brand when making decisions around potential hires, so it is essential for any job seeker to take the initiative and create a personal identity that will be attractive to future employers.
Work Cited
MÁ Moliner., D Monferrer-Tirado.”Consequences of customer engagement and customer self-brand connection.”https://www.emerald.com/insight/content/doi/10.1108/JSM-08-2016-0320/full/html
J Park., A Williams.”Social media as a personal branding tool: a qualitative study of student-athletes’ perceptions and behaviors.”https://core.ac.uk/download/pdf/288186908.pdf
“Digital you: Real personal branding in the virtual age.”https://books.google.com/books?hl=en&lr=&id=VCy-DwAAQBAJ&oi=fnd&pg=PT5&dq=1.+Understanding+the+Basics+of+Personal+Branding+and+Its+Role+in+the+Job+Search+&ots=Pez3TTayNO&sig=bbc6RMA5r1d1zdB7fUZKSJHa3o

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