B2. EVIDENCE-BASED PRACTICE
CRITERION SCORE :
Approaching Competence
COMMENTS ON THIS CRITERION:
04/09/19- A reasonable discussion is presented in the submission regarding the need to educate residents on the importance of engaging in physical exercise and healthy eating. It is unclear if these recommendations are considered evidence-based practice standards. Please provide further details regarding evidence-based practice standards relevant to obesity.
C2. SOCIAL MARKETING INTERVENTIONS
The justification of 2 recommended social marketing interventions does not describe how each social marketing intervention is population focused, or the justification of 2 recommended social marketing interventions does not logically explain how each social marketing intervention would improve the health message related to the selected Field Experience topic.
CRITERION SCORE :
Approaching Competence
COMMENTS ON THIS CRITERION:
04/09/19- An insightful discussion on utilizing a healthcare approach and community-based interventions to share information on obesity is present. The identification of two specific social marketing interventions and an explanation of how each intervention improves the health message is unclear.
C3A. BENEFITS OF SOCIAL MEDIA PLATFORM
A discussion of the benefits of the selected social media platform is not provided.
CRITERION SCORE :
Not Evident
COMMENTS ON THIS CRITERION:
04/09/19- An interesting discussion is provided that highlights the use of Facebook to increase access to obesity-related information. A lucid explanation of how the social media platform is beneficial to preventative healthcare could not be located.
PartD. BEST PRACTICES FOR SOCIAL MEDIA
The description of best practices includes one or more practices that are inappropriate for or not specific to the implementation of social media tools for health marketing.
CRITERION SCORE :
Approaching Competence
COMMENTS ON THIS CRITERION:
04/09/19- One logical best practice that captures the importance of keeping personal information secure is provided. A description of a second best practice when using social media tools for health marketing could not be found.
E2. POTENTIAL PARTNERSHIPS
The discussion does not identify both public and private partnership that could be formed, or the discussion does not logically describe how each potential partnership identified would aid the implementation of the social media campaign plan.
CRITERION SCORE :
Approaching Competence
COMMENTS ON THIS CRITERION:
04/09/19- A capable discussion states that government health agencies would play an important role in the success of the campaign. A discussion on specific public and private partnerships and how they would aid in the implementation of the social media campaign is not evident.
E4. HOW TO EVALUATE EFFECTIVENESS
The explanation does not identify the tools that are necessary for the evaluation of the campaign, does not logically describe the criteria for campaign effectiveness, or does not logically discuss how evaluation tools will be used in the determination of campaign effectiveness.
CRITERION SCORE :
Approaching Competence
COMMENTS ON THIS CRITERION:
04/09/19- The explanation appropriately identifies tools and how the tools will determine the campaign’s effectiveness, including tracking the number of page views and social media responses. The explanation is incomplete as the second requirement, the criteria for campaign effectiveness, is not described.
F. REFLECTION ON SOCIAL MEDIA MARKETING
A reflection of how social media marketing supports the community health nurse’s efforts is not provided.
CRITERION SCORE :
Not Evident
COMMENTS ON THIS CRITERION:
04/09/19- The submission provides a concise statement on the benefits of social media such as being a cost-effective way to address health concerns. A clear discussion about the benefits of social media marketing for the community health nurse, including examples of how social media marketing supports the community nurse’s efforts to promote healthier populations, is not provided.
F1. REFLECTION ON FUTURE NURSING PRACTICE
A reflection of how the provided social media campaign can apply to the candidate’s future nursing practice is not provided.
CRITERION SCORE :
Not Evident
COMMENTS ON THIS CRITERION:
04/09/19- A thoughtful statement is provided that states that nurses should embrace social media to promote health. A reflection discussing how the social media campaign could apply to future nursing practice is not apparent.
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