You may use some of the information from your Company Overview Assignment and integrate it into the Industry Analysis assignment. The Industry Analysis has a broader scope and allows you to understand the position of your business within the relevant industry.
- Industry definition (include NAICS codes)
- Activities (products and services)
- Similar or related industries
- The market
- Market size and volume (make sure you indicate which market you are describing – US, World, North America)
- Core market (customer) segments
- Growth rate (past and projections)
- Key drivers of demand
- Major competitors (make sure the information on competitors is relatively current)
- Who they are
- Level of concentration in the industry
- Describe the basis on which the firms in the industry compete (e.g., product quality, service, price)
- Compare relevant competitor financial data and trends such as sales, profit, market share, etc.
- Provide conclusions about relative competitive positions and/or strengths and weaknesses
- Key industry trends – describe which economic, technology, demographic, political regulatory, social trends affect industry performance and competition.
The grading of the Industry Analysis is as follows:
- 5 points = all sections are present and accurate. Assignment is appropriately formatted, detailed, and free of spelling or grammatical errors.
- 4 points = all sections are present, accurate, and detailed. Assignment shows minor errors in format, spelling or grammar.
- 3 points = some sections are missing or show errors orall sections are present and accurate but there are major issues with spelling, grammar, or amount of detail.
- 2 points = minimal effort, with multiple errors.
- 0 points = work submitted late or not at all.
