Written Reflection: Please answer the following questions for your digital website portfolio:
a. Professionalism: Design, develop, adapt, and present professional-quality graphic and media works that articulate a clear, coherent message
using appropriate and effective technical and aesthetic design principles
i. Does the design address the goals of the project, address communication problems, and balance aesthetic and functional needs?
How does the design apply design theory and technical principles, development, and adaptation of print and digital media to effectively
communicate messages to target audiences?
iii. How does the design target an audience through meaningful content, craftsmanship, and appropriate aesthetics?
iv. How does the design demonstrate consideration for detail, coherence, impact, practicality, and communication?
b. Understanding and Communicating: Critically analyze and recommend strategies for addressing the impact of various physical, cognitive,
cultural, and social factors that shape how graphic and media messages are interpreted
i. What kind of innovative conceptual problem solving skills and strategies were used to generate ideas responding to diverse perceptions of
media messages?
ii. Does the design demonstrate the ability to apply intellect and creativity strategically to transform information into meaningful designs in
consideration of physical, cognitive, cultural, and social impacts?
iii. How does the design demonstrate the ability to analyze, research, and explore a variety of information sources to adequately address how
the target market might interpret a design message?
c. Research: Evaluate, select, and effectively apply various tools and technology to the design, development, and dissemination of graphic and
media works
i. Does the design demonstrate the ability to present and disseminate quality craftsmanship in preparing for print, digital imaging, and
presentation of print and digital media using industry-standard media outlets, technology, and tools without compromising unique voice
and style?
ii. What industry tools were used to produce and present this professionally crafted design for print and/or digital media?
d. Teamwork and Identity: Evaluate and respond to complex problems associated with the design, development, and delivery of graphic and visual
media through critical and creative thinking and collaboration with an interdisciplinary team of specialists and stakeholders
i. Does the design use any form of strategy (strategies) related to communication and collaboration with peers, specialists, and stakeholders
into the development of media design and delivery solutions?
ii. Does the design aid in demonstrating the ability to present and promote oneself professionally in the graphic design industry to build,
maintain, and engage constructively with a network of peers, clients, collaborators, and critics?
e. Ethics: Apply professional, ethical, and socially and culturally sensitive practices to the design and development of visual media elements
i. How does the design individually demonstrate the ability to apply a global, sociocultural perspective to the moral and ethical questions
inherent in the graphic design industry as a professional?
ii. Does the design demonstrate the ability to balance a creative and artistic voice with the application of professional and ethical
considerations, cultural and social needs, biases, and interpretations of messages?
iii. Are there visual elements exhibiting an awareness and understanding of creative and ethical communications?
iv. Does the design demonstrate an inclusive and accommodating approach of diverse cultural backgrounds and incorporate best practices in
developing culturally and socially responsible design for print and digital media?
f. Summation
i. Why did you select the items you did to include in the portfolio?
ii. How did you respond to the feedback provided, by either consciously choosing to make a change or choosing not to?
Guidelines for Submission: Your written reflection for Critical Element II (Written Reflection) must be submitted as 34-page Microsoft Word document, with
single spacing, 11-point Helvetica or Arial font, one-inch margins, and any sources cited in APA format.
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