I’m working on a communications writing question and need a sample draft to help me understand better.
Students will identify one elected official in the United States (NOT the President) and follow one of their social media accounts over the course of a month. You will then write an analysis of the account what is the politician selling? What is their brand? How do they try to persuade you of this platform? You must identify three ideas that the elected official is trying to convey about themselves (e.g. family-oriented, patriotic, strong, etc.) or the world (e.g. crime is out of control, big business will save everyone, etc.). Your analysis will be 3-4 pages long and use relevant examples from the social media platform to support your view, as well as material from the textbook. Scoring will be based on comprehensiveness in description, depth of critical thought and reflections, and grammar.
INTRODUCTION:
Who is your elected official? What is their region? Give some background on who they are and what region they represent.
Social Media Platform – Which one did you use? How many posts were there in the time frame?
What are the kinds of characteristics they are trying to convey via social media?
BODY – Each of these supports should take one example of what you say and drill down on it. Obviously each support is probably multiple paragraphs to form one argument. What is your evidence? How do these posts play into larger discourses or myths we have about the region they are from (e.g. American patriotism, connection of God to government, Horatio Alger ‘pull yourself up by your bootstraps’, capitalism is good, etc.)?
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