Saudi Electronic University Management of Technology Dominant Design Question

First post to reply (Batool)
The dominant design in industries is evident when the number of companies competing in the field is
peaking, which means that any future product must have the main features of the dominant
designs.
It can be said that the dominant designs concept is beneficial to consumers if the cost of the product
corresponds to the benefits obtained, the existence of a dominant design is important so that
consumers can determine whether the product is good or not and set standards for comparison, having
dominant design also benefits in making companies pursue the needs of consumers. The dominant
designs are good for producers and distributors in terms of reducing the cost of development and
research prior to product launch, and the dominant designs also sets standards so that companies can
add features other than design in the product.
The dominant designs may not be the perfect design, of course there is always more than one solution
to the problem, But the dominant designs have been chosen because it solves a particular problem, so
there is always the possibility of development and renewal. But this possibility is very small because
renovation and departure from the dominant designs is difficult and expensive as no new design can be
created without all companies agreeing to develop, so no single company can create a dominant design
alone. The second problem is that producing a dominant new design requires convincing consumers to
accept it and understand it, which is very difficult for one company in the field.
An important factor that determines the existence of one or more dominant designs is the degree of
market share. This means that if the external customer requirements of the customer network are met
at low levels of market share, this will lead to the emergence of many dominant designs, and the other
way around.
Suppliers and complements benefit from dominant design because it reduces spending on supporting
competing technologies, which means that suppliers and supplements will not spend more money on
developing and designing products that will not withstand competition in a larger market.
An example of the dominant designs is the iPhone, which was released in 2007, The iPhone shape & look
changed the how mobiles look. to become the dominant design, a touchscreen without buttons to
write.
Second post to reply (Bayan)
Dominant design: a concept in technology management that describes key technology designs that have
become a de facto standard in their respective markets as when new technology emerges companies create
alternative designs.
An example of the dominant design is the iPhone.
Are dominant designs good for consumers, competitors, complementors, and suppliers?
One of the important factors that determine whether an industry is likely to have one or a few designs
dominant is (market share).
When meeting the external network needs of consumers at a low level of market share = developing more
than one dominant design.
When the external network needs of consumers are met at a high level of market share = more development
than less dominant designs.
Another major factor is the trajectory that may influence the technology development trajectory which in
turn may affect the number of mainstream designs.
Technology sponsorship by a strong company. This factor helps to gain a dominant share of the market that is
closing in on alternative technologies, leading to the development of a single dominant design.
The dominant designs may not be the ideal design, but the dominant designs were chosen because they solve
a particular problem and to prove that there is always the possibility of renewal and development and
because renewal may be expensive, it is considered difficult and also must be different from other designs to
attract theft and imitation and must also Convince consumers to choose it
Dominant designs are good for consumers if: The benefits to consumers through widespread adoption
of technologies outweigh the costs associated with monopoly. It may also be useful when it contains open
technology that is not protected by individual property rights, which helps interaction between competitors.
Controls are also useful for suppliers and order fulfillment because these designs can eliminate costs
associated with supporting multiple competing technologies. Therefore, suppliers and complements do not
waste resources while developing other platforms that cannot thrive in an expanding market
Dominant designs are not good for consumers if: the benefits do not outweigh the costs.

Purchase answer to see full
attachment