QM3345 TU Walt Disney Company Case Study

Troy University – Sorrell College of Business
QM3345 Operations Management Case Study Project – Due 3/6/22
(This case study uses the Heizer & Render 10-Decision Method for Operations Management)
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Design of Goods and Services (Chapters 5)
Managing Quality (Chapters 6)
Process and Capacity Strategy (Chapters 7)
Location Strategy (Chapter 8)
Layout Strategy (Chapter 9)
Human Resources and Job Design (Chapter 10)
Supply Chain Management (Chapters 11)
Inventory Management (Chapters 12)
Scheduling (Chapters 13)
Maintenance (Chapter 17)
Industry Listing – The student will first select an industry of interest.
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Agriculture, Forestry, Fishing: This is a small industry and many jobs are in Agriculture. Many
workers live in rural areas and around half are Farmers and Farm Managers. Seasonal work is
common, providing short-term opportunities for workers of all ages. Many skills are learned onthe-job and around half of workers do not have post-secondary school qualifications. The
number of workers with a university degree has been growing.
Mining: Mining is a small but important industry. Mining covers the exploration and extraction
of minerals, oil and gas. To work in Mining you generally need to study after high school. Some
jobs vital to the Mining industry, like Mining Engineer or Geologist, need a university degree.
Manufacturing: This is one of the largest industries. It covers manufacturing of food and
beverages, petroleum and coal, polymer products, machinery, automobiles, furniture and more.
Many workers in this industry are male and employed full-time, but part-time employment is
becoming more common. There are a broad range of jobs in this industry. There are also many
lower skilled jobs.
Utilities (Including Electricity, Gas, Water, Waste Services): This is actually a relatively small
industry. It covers electricity supply, generation, transmission and distribution, gas supply, water
supply as well as sewerage and waste disposal. The workforce is highly skilled. Many of the
workers are male and part-time work is rare.
Construction: Construction is a large employing industry. Trades workers are vital to
Construction, with apprenticeships and traineeships the main entry pathway. Jobs in
Construction can be physically demanding, like bricklaying, meaning that many people leave the
industry when they are older. This opens opportunities for young people, and the training and
experience can lead to management jobs. Many of the workers are male and part-time jobs are
rare.
Wholesale Trade: Wholesalers don’t usually have a shop front to sell their items; they are the
middle step between producers and retailers. Wholesale jobs are generally in capital cities and
most are full-time. There are good entry level opportunities that do not require study after high
school.
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Retail Trade: This is a very large industry. There are jobs throughout the U.S. in a variety of
stores. Part-time work is common and many workers do not have post-secondary school
qualifications. Part-time work is common and weekend work makes this industry a good option
for workers who would like to combine work and study, or work and caring responsibilities.
Accommodations and Food Services: This is also a large industry and provides good entry-level
jobs. Most jobs are in hotels, motels, cafes, restaurants, take-away shops, bars and taverns.
Part-time employment is common, making it an attractive option for young people who want to
combine work and study.
Transport/Postal/Warehousing: This industry includes the movement of people and goods by
road, rail or air. Postal and courier services, warehousing and storage are also included. Many
workers are male and are employed full-time. There are opportunities for lower skilled workers,
with almost half of all workers not completing post-secondary school education.
Information Media and Telecommunications: This relatively small industry covers newspapers,
books, software and online media, as well as radio and TV broadcasting, internet publishing and
broadcasting, internet service providers, telecommunication services and libraries. Many jobs
are located in more populous cities. Nearly half of the workers have a university degree.
Financial and Insurance Services: This industry includes banking, insurance and annuity funds,
as well as financial brokering services. There are fewer young people than in other industries,
and part-time time work is uncommon. Many workers in this industry have a university degree.
The largest occupation, bank employees, doesn’t require a degree and may provide a pathway
into the industry.
Rental, Hiring, Real Estate: Rental and Hiring includes all car hiring, farm animal and bloodstock
leasing, and leasing of other goods like video games and heavy machinery. Real Estate Services
includes the selling or renting of property, the management of rental properties, and property
valuations. This is a small industry and around half of the workforce is female. There are job
opportunities across all education levels.
Professional, Scientific, Technical Services: This is a large industry. It covers a range of
activities, like legal and accounting services, veterinary services and computer system design.
Many of these services support other industries. The workforce is highly skilled and workers
usually have a university degree. Most jobs are full-time and are located in capital cities. There
are fewer young workers in this industry because of the extra education required.
Administrative and Support Services: This small industry covers many services like office
administration, debt collection, call centers, travel agencies, building cleaning, pest control and
gardening services. There are good part-time employment opportunities, and many of the jobs
do not need post-secondary school qualifications. Jobs like cleaning and gardening can be
physically demanding.
Public Administration and Safety: This industry includes federal, state and local government
administration, the military, and services like the police force that enforce rules and public
order. As this industry tends to have an older workforce, there may be job opportunities as
workers retire. Most workers have either a technical or university degree. Part-time
employment is rare and some jobs are male dominated.
Education and Training: This is a fast growing, large employing industry. It includes teaching
across all levels of schools, as well as University Lecturers and Tutors. There are jobs across the
country. Most jobs need a university degree, but there are lower skilled jobs like Teacher’s Aide
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that can provide a pathway. The older age profile suggests there could be opportunities as
workers retire.
Health Care and Social Assistance: This is the largest and fastest growing industry. It covers
health services like hospitals, General Practitioners, dental and ambulance services, as well as
services like child care and aged care. Many workers are female and part-time work is common.
Education is important if you want to work in this industry. Jobs like nurses and doctors need a
university degree, while child care workers and aged care workers need technical school
qualifications.
Arts and Recreation Services: Arts and Recreation Services is a small industry that includes
museums, zoos, parks, botanical gardens, creative and performing arts, professional and
recreational sports, amusement centers and casinos. Workers tend to be young and many do
not have post-secondary school qualifications. This industry includes professional sportspersons
who have many years of training.
General Services: This diverse industry includes personal services like laundry, hairdressers and
day spas; funeral and religious services; car repair and maintenance (like spray painting) and
other machinery repair services. There are opportunities for young people and jobs tend to be
full-time. Many jobs in this industry, like hairdressers and motor mechanics, need an
apprenticeship or traineeship.
Below are 3 or 4 example companies for each industry. Any other company chosen requires professor’s
approval.
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Agriculture, Forestry, Fishing
o Georgia-Pacific
o Archer Daniels Midland
o Inland Seafood
o StarKist
Mining
o Freeport-McMoRan
o Alcoa
o Southern Copper
Manufacturing
o Ford Motor Company
o Toyota
o Boeing
Utilities (Including Electricity, Gas, Water, Waste Services)
o Waste Management Inc.
o Duke Energy
o Southern Company
o Pacific Gas and Electric Company
Construction
o Bechtel Corporation
o Turner Construction
o Jacobs Engineering Group Inc.
Wholesale Trade
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o Manta
o DollarDays
o Wholesale Central
o Doba
Retail Trade
o Kroger
o Target
o CostCo
Accommodations and Food Services
o McDonalds
o Hilton
o Hard Rock Café
o Starbucks
Transport/Postal/Warehousing
o FedEx
o DHL
o Champion Logistics Group
o Sysco
Information Media and Telecommunications
o The Walt Disney Company
o iHeartMedia Inc.
o Comcast Corporation
o EchoStar Corporation
Financial and Insurance Services
o USAA
o Edward Jones
o Capital One Financial
o Nationwide
Rental, Hiring, Real Estate
o LEDIC Management Group
o Century 21
o Enterprise
o United Rentals
Professional, Scientific, Technical Services
o Microsoft Corporation
o Accenture PLC
o FIS (Fidelity Information Services)
o Deloitte Touche Tohmatsu Limite
Administrative and Support Services
o Staples Inc.
o Las Vegas Convention and Visitors Authority
o LinkedIn Corporation
o SYNNEX Corporation
Public Administration and Safety
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o Public Administration Associates, LLC
o Corecivic, Inc.
o Motorola Solutions
o Verint Systems
Education and Training
o Cornerstone OnDemand
o Cognizant
o Mercuri International
o TTA (The Training Associates)
Health Care and Social Assistance
o UnitedHealth Group
o Express Scripts Holdings
o HCA Healthcare Inc.
o Feeding America
Arts and Recreation Services
o Live Nation Entertainment Inc.
o Fitness International LLC
o Smithsonian Institution
General Services
o Pep Boys
o Hillenbrand
o Massage Envy
Each student will select one company from the list for their chosen industry or substitute another one
on approval by the professor. Any choices outside this listing must be defended.
Each student should document the descriptive details and 10-decisions of the selected company
throughout the semester.
The student will submit a written report with references addressing the above no later than 3/6/22.
Troy University – Sorrell College of Business
QM3345 Operations Management Case Study Project – Grading Rubric
(This case study uses the Heizer & Render 10-Decision Method for Operations
Management)
1. Design of Goods and Services (Chapter 5)
2. Managing Quality (Chapter 6)
3. Process and Capacity Strategy (Chapter 7)
4. Location Strategy (Chapter 8)
5. Layout Strategy (Chapter 9)
6. Human Resources and Job Design (Chapter 10)
7. Supply Chain Management (Chapter 11)
8. Inventory Management (Chapter 12)
9. Scheduling & Aggregate Planning (Chapter 13)
10. Maintenance (Chapter 17)
Each student will select an industry and company and will provide the strategy (Name,
Logo, Mission Statement, Vision Statement, SWOT Analysis, Competitive Strategy,
Primary Product/Service) and will describe how all ten of the OM Decisions from the
above list are applied to the industry and/or company. It is recommended that each
student document the 10-decisions of the selected company throughout the Term.
The student will submit a written report with references addressing the above. The
Word document is to be double spaced, between 8 to 12 pages long, and will provide
an analysis of the company with respect to each of the 10 operations management
decisions. The student will submit the Word document in Canvas.
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Description of Facets to be Addressed and Graded
Describe the company. (10 points)
What is the company’s Mission and Vision? (10 points)
Describe the company’s Competitive Strategy. (10 points)
What is the company’s SWOT Analysis? (10 points)
Describe the company’s Goods and/or Services? (10 points)
How does the company handle Quality Management? (10 points)
What is the company’s Process Strategy (use Figure 7.1 on Page 282)? (Process Focus,
Repetitive, Product Focus or Mass Customization) (10 points)
Describe the company’s strategy regarding Location(s) for their business? (10 points)
What is the company’s strategy regarding the Layout for their location(s)? (10 points)
What is the company’s strategy for Human Resources and Job Design? (10 points)
Describe the company’s strategy for managing their Supply Chain? (5 points)
Provide a drawing of a relevant supply chain? (As an example, see Figure 11.1, Page 444) (5
points)
How does the team address their strategy for managing Inventory? (10 points)
Which Inventory Model seems most appropriate for their business, and why? Choose from
EOQ (pg. 496), POQ (pg. 502), QDM (pg. 505), or Single Period Model (pg. 513). (10 points)
What is the company’s strategy for Aggregate Planning? (Use questions 2, 3 & 4 on Page
537? (10 points)
Define an appropriate strategy for Preventive Maintenance and Tactical Break-down
Maintenance? (10 points)

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