Discussion: Consumerization of Technology
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Many say that we are on the brink of a new revolution that will be as impactful as the popularization of the World‐Wide Web. The IoT has already been applied to large number of “things”—extending to home appliances, automobiles, thermostats, lighting, pets, and even people.14 Many people can already perform futuristic functions using smartphone apps. They can remotely check the status of their heart monitor, tire pressure, or subway train’s location. They can locate a lost pet or valuable object. They can reset their thermostat, turn off lights, and record a program on their DVR even after having left for vacation.
9 Wikipedia Statistics, http://en.wikipedia.org/wiki/Wikipedia:Statistics (accessed August 18, 2015). 10 Evans and Wurster, Blown to Bits. 11 K. Ashton, “That ‘Internet of Things’ Thing,” RFID Journal (June 22, 2009), http://www.rfidjournal.com/articles/view?4986 (accessed May 26, 2015). 12 Attributed to The Carnegie Mellon University Computer Science Department Coke Machine, “The ‘Only’ Coke Machine on the Internet,” https://www. cs.cmu.edu/~coke/history_long.txt (accessed May 26, 2015). 13 D. Freedman, “The Myth of Strategic IS,” CIO Magazine (July 1991), 42–48. 14 Internet of Things, Whatis.com, http://whatis.techtarget.com/definition/Internet‐of‐Things (accessed May 26, 2015).
FIGURE I-8 Comparison of the economics of things with the economics of information.
Things Information
Wear out Doesn’t wear out but can become obsolete or untrue
Are replicated at the expense of the manufacturer Is replicated at almost zero cost without limit
Exist in a tangible location Does not physically exist
When sold, possession changes hands When sold, seller may still possess and sell again
Price based on production costs Price based on value to consumer
cintro.indd 13 11/26/2015 7:38:30 PM
14 Introduction
Management
Information Systems
People Technology Process
FIGURE I-9 System hierarchy.
Social Business Lens The explosion
of consumer‐based technologies, coupled with applications such as Facebook, Renren, Sina Weibo, Twitter, LinkedIn, YouTube, Foursquare, Skype, Pinterest, and more have brought into focus the concept of a social business. Some call this trend the consumerization of technology . Consumerization means that technol- ogies such as social tools, mobile phones, and Web applications targeted at individual, personal users are cre- ating pressures for companies in new and unexpected ways. At the same time, technologies initially intended for the corporation, like cloud computing, are being retooled and “consumerized” to appeal to individuals outside the corporation.FIGURE
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