Question 40.40. The Internet is a form of media. (Points : 3)
[removed] True [removed] False
Question 41.41. The first stage of a communications campaign is planning and strategy development. (Points : 3)
[removed] True [removed] False
Question 42.42. In the Shannon-Weaver communications model, the receiver may transmit feedback to the sender. (Points : 3)
[removed] True [removed] False
Question 43.43. The author of your textbook for this course is: (Points : 3)
[removed] Mark Eldridge [removed] Mark Edberg [removed] Marcus Welby
Question 44.44. The Social Network Theory is appropriate for application when working with large populations. (Points : 3)
[removed] True [removed] False
Question 45.45. Two theories in this course address “maintenance”. What are they? (Points : 3)
[removed] Diffusion of Innovation and Stages of Change [removed] Stages of Change and Sociology [removed] Diffusion of Innovation and Social Cognitive Theory
Question 46.46. The term “picking your battles” refers to (Points : 3)
[removed] Confounds [removed] Prioritization [removed] The “blame game”
Question 47.47. Clusters of people with common characteristics who are more likely to develop health problems is (Points : 3)
[removed] A high risk population [removed] Senior citizens with heart disease [removed] Stakeholders
Question 48.48. An independent variable is a characteristic of a person you are trying to change. (Points : 3)
[removed] True [removed] False
Question 49.49. Quantitative data can be expressed in numerical form. (Points : 3)
[removed] True [removed] False
Question 50.50. Qualitative data can be expressed in numerical form. (Points : 3)
[removed] True [removed] False
Question 51.51. Selection bias is a type of: (Points : 3)
[removed] Confound [removed] Assessment [removed] Research
Question 52.52. Building and sustaining trust is important in working with high-risk populations. (Points : 3)
[removed] True [removed] False
Question 53.53. In the Shannon-Weaver communications model, the receiver sends the message. (Points : 3)
[removed] True [removed] False
Question 54.54. Self-efficacy can guide whether or not a person changes his/her health behavior for the positive. (Points : 3)
[removed] True [removed] False
Question 55.55. Perpetuation is a stage in the Stages of Change Model. (Points : 3)
[removed] True [removed] False
Question 56.56. A broad field focusing on an in-depth and comparative study of human behavior is known as (Points : 3)
Question 57.57. The existence of two or more diseases or conditions in the same individual at the same time is known as (Points : 3)
[removed] Morbidity [removed] Complicated features [removed] Comorbidity
Question 58.58. A type of evaluation that considers real change of behavior in the people who were affected by the programming effort is an outcome evaluation. (Points : 3)
[removed] True [removed] False
Question 59.59. The deliberate application of marketing to achieve specific behavioral goals (such as increased exercise) for an improvement within the community and sometimes beyond is known as: (Points : 3)
[removed] The Principle of acquired goals [removed] Social Marketing [removed] Time-sensitive marketing
Question 60.60. Cues to action is an external event that motivates a person to action. (Points : 3)
[removed] True [removed] False
Question 8.8. This theory states that health behavior is motivated by, among other factors, perceived severity. (Points : 3)
[removed] Health Belief Model [removed] Social Cognitive Theory [removed] Theory of Planned Action
Question 9.9. Another name for the Transtheoretical Model is: (Points : 3)
[removed] Vicarious learning [removed] Stages of Change [removed] Social Network theory
Question 10.10. The process by which behavior or technology makes its way into a population and is (or is not) adopted is (Points : 3)
[removed] Social Network Theory [removed] Diffusion of Innovation Theory [removed] Vicarious learning
Question 11.11. The theory regarding how people learn that posits individual behavior as a response to conditioning is the (Points : 3)
[removed] Social Cognitive Theory [removed] Health Behavior Model [removed] Stages of Change Model
Question 12.12. Who is regarded as the Father of Operational Conditioning? (Points : 3)
[removed] Karl Popper [removed] Jean Piaget [removed] B. F. Skinner
Question 13.13. The Social Network Theory is a specific area of theory (Points : 3)
[removed] True [removed] False
Question 14.14. The 4 P’s of Social Marketing are product, price, place, and (Points : 3)
[removed] Plausibility [removed] Promotion [removed] population
Question 15.15. Individual, school, peer, and family are examples of risk factors. (Points : 3)
[removed] True [removed] False
Question 16.16. 3 types of intervention, according to the Institutes of Medicine, are (1) indicated, (2) selected, and (3): (Points : 3)
[removed] universal [removed] absolute [removed] mass transgressional
Question 17.17. This type of research can consist of interviews, focus groups, and/or surveys (Points : 3)
[removed] Logically-based research [removed] Target research [removed] Formative research
Question 18.18. The strategic use of mass media to apply pressure to advance healthy _____ ______ is media advocacy. (Points : 3)
[removed] Public policy [removed] Theoretical practice [removed] Generational behavior
Question 19.19. Three reasons for evaluation are: (1) accountability (2) learning and improvement and (3): (Points : 3)
[removed] Theory [removed] Research [removed] practice
Question 20.20. The information you collect in an evaluation will help you identify channels of communication. (Points : 3)
[removed] True [removed] False
Question 21.21. A letter to the editor is an example of an activity that can be used in media advocacy. (Points : 3)
[removed] True [removed] False
Question 22.22. Three purposes of media advocacy are (1) influence public opinion (2) influence policy makers and (3): (Points : 3)
[removed] Influence past research [removed] Influence policy [removed] Change empirical data
Question 23.23. Youth violence is an example of a public health concern. (Points : 3)
[removed] True [removed] False
Question 24.24. An example of a behavioral/environmental risk is: (Points : 3)
[removed] Regular exercise [removed] Limited access to health care in rural areas [removed] Having a nurse on staff in a metal manufacturing company
Question 25.25. Most planning models include assessment, implementation, and (Points : 3)
[removed] Social cognitive theory [removed] Evaluation [removed] research
Question 26.26. A question asked by this theory is: What short-term or immediate effect did the intervention achieve? (Points : 3)
[removed] Process evaluation [removed] Evidence evaluation [removed] Impact evaluation
Question 27.27. A health assessment can lead to effective programming. (Points : 3)
[removed] True [removed] False
Question 28.28. Unplanned occurrences that may affect an intervention is known as (Points : 3)
Question 29.29. Diffusion of treatment is when you cannot prevent the static group from getting some of or all of the treatment. (Points : 3)
[removed] True [removed] False
Question 30.30. Regression to the mean is a type of confound. (Points : 3)
[removed] True [removed] False
Question 31.31. One reason a person might be at high risk is because he/she has adequate access to health care. (Points : 3)
[removed] True [removed] False
Question 32.32. A planned process of disseminating message to influence behavior in a particular group or population is known as (Points : 3)
[removed] Media advocacy [removed] A communications campaign [removed] broadcasting
Question 33.33. One governmental level organization that carries out extensive activities beyond i
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