BUS – 599 Business DraftAnswer Business PlanProduct Name : Natural Vitality Energy DrinkCompany Name : Starrs to the Skye ManufacturingCompany Description : Energy Drinks are both popular and questionable.They are popular because they are an easy and quick way to boost energy levels. They are questionable because some people wonder about the ingredients and health effects. With the busy lives of most people, we are all looking for a quick boost of energy to help get us through those last couple of hours at work or those late nights of cramming for a test. However we all should take into consideration a healthy alternative to the popular energy drinks on the market today. Natural Vitality Energy Drink is for the health conscious individuals who are concerned with the ingredients that they consume. Natural Vitality Energy Drink, that is manufactured by Starrs to the Skye Manufacturing Company, is a unique blend of green tea, ginseng, B vitamins, and taurine, all natural ingredients that aides in boosting energy for several hours. Starrs to the Skye Manufacturing Company is a start-up company that will be specializing in all natural NAB. Natural Vitality Energy Drink is the first product on the market for now; however, other products are being formulated and patented and will be available for the public in 2016. The significance of the name: Starrs to the Skye Manufacturing Company is to pay homage to special family members whose names are Starr and Skye. The price point of Natural Vitality will be in the range of $2.89-$2.99 for a 10oz can depending on the location. Mission Statement : We are dedicated to providing a healthy alternative to energy drinks while delivering the best merchandise, with natural ingredients, for optimal energy. Energy drinks are a growing commodity among individuals who desires a boost of energy for various reasons. In today’s fast paced society, most people are looking for a way to increaseBackground image of page 2Business Plan 3 endurance and stamina. Many suffer from a lack of energy to get them through daily responsibilities. This is why many have turned to energy drinks as a means for extra fuel. These quick pick-me-ups promise to give an energy boost that lasts for hours. Trends There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion business last year, according to data from market research firm Euro monitor…………………………….
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