Global Marketing Plan

Prior to beginning work on this assignment, watch the  video with Program Chair for BA of Operations and Analysis, Bill Davis.

With this final paper, you will complete the Global Marketing Plan Part 2 for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5, and make any adjustments to the work using any recommendations from your instructor.

For this final paper, you are encouraged to upload your work to your ePortfolio in addition to Waypoint. You can learn more about Folio, the ePortfolio tool used by the University of Arizona Global Campus, by viewing the . When you submit your assignment to Waypoint, you will paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio. Refer to the  resource for more details.

In your paper, address the following directives using the headings below:

Under an Executive Summary heading,

• Summarize the rational of your plan.

Under an Environmental Analysis heading,

• Analyze the environmental situation of your mentor company in the global arena based on economic, trade, social and cultural, political, legal, and regulatory factors.

Under a General Strategy heading,

• Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
• Discuss your market entry strategy including export selling and sourcing activities, if any.

For assistance with Level Headings, review the  resource. Review the  resource for tips to help with your assignment.

Under a Specific Plans and Strategies heading,

• Explain your competitive advantages strategies to compete against five industry forces.
• Formulate the 4Ps:
  • product and brands
    • Hint: Refer to your Week 4 Product Branding discussion forum.
  • price
  • place
  • promotion with a special focus on digital media and integrated marketing communication (IMC)
    • Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
• Discuss the companys CSR and social responsiveness strategies, particularly in the selected region.

The Global Marketing Plan Part 2 final paper

• Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Centers as outlined in the Writing Centers resource.
• Must include a separate title page with the following:
  • Title of paper in bold font
    • Space should appear between the title and the rest of the information on the title page.
  • Students name
  • Name of institution (The University of Arizona Global Campus)
  • Course name and number
  • Instructors name
  • Due Date
• Must utilize academic voice. See the  resource for additional guidance.
• Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
  • For assistance on writing  as well as , refer to the Writing Center resources.
• Must use at least six scholarly sources in addition to the course text.
  • The  table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
• Must document any information used from sources in APA Style as outlined in the Writing Centers  guide.
• Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the  resource in the Writing Center for specifications.

Please use  to upload your paper.

Carefully review the  for the criteria that will be used to evaluate your assignment.