Visual Media Analysis

Examine a Centers for Diseases Control advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a 5 paragraphs essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audience

Examine a Centers for Diseases Control advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used

Introduction

The Centers for Disease Control (CDC) has launched an ad campaign to promote the influenza (flu) vaccination. The campaign is designed to target people who are at risk of developing the flu and may not be vaccinated.

Identify the target audience

The target audience for this ad campaign is everyone. The CDC’s goal is to inform the public about the dangers of the flu, which includes raising awareness about it.

This campaign uses many different techniques to reach its goal, such as:

• Public service announcements (PSAs) – PSAs are a type of media that educates consumers and/or others about a social issue or event by using text and images in an attempt to convince viewers that they should take action on behalf of themselves or others who may not be able to do so themselves. In this case it aims toward parents who don’t know how effective their children might be protected from contracting H1N1 (swine flu). The parent can read through these materials then decide if their child should get vaccinated before school starts again next month.”

Examine the advertising techniques used

The advertising techniques used in this campaign include:

• Use of fear. The advertisements show people in a bind, such as people being told by their doctor that they need an injection or being asked to sign a waiver before being allowed to get vaccinated. These ads are designed to scare people into getting the flu shot because they make it seem like someone will die if they don’t get one.
• Use of humor. Some ads are funny and others are serious but all try to make viewers feel guilty about not getting their flu shots (or at least making them think twice).
• Celebrity endorsements: Most celebrities do not endorse products directly, but some have spoken out about vaccines on social media platforms like Twitter and Instagram since last year’s outbreak began

Evaluate the campaign’s success

• Evaluate the campaign’s success

The effectiveness of the campaign is evaluated by determining whether it has had an impact on the target audience. You can use several methods to evaluate this, including:

• A survey or interview with people who were exposed to the advertising, asking them how they felt about it and if they would recommend that others be vaccinated.
• An analysis of any social media comments made by those exposed to the advertising (for example, Facebook posts).
• A review of Google Trends data (a website search engine) which shows how often certain keywords were searched for over time–for example “flu shot” versus “flu shot,” or “flu vaccine” versus “vaccine.”

The Centers for Disease Control (CDC) has launched an ad campaign to promote the influenza (flu) vaccination.

The Centers for Disease Control (CDC) is a federal agency that works to protect public health and safety. The CDC is the national public health institute of the United States. The CDC’s mission is “to lead, coordinate, and support U.S. efforts to prevent disease, injury, and disability through promotion of healthy lives and communities.”

The CDC uses several different types of advertising techniques in its campaigns:

• Headlines – A headline is used to attract attention to your message by making it stand out from other text on an advertisement or website page. Headlines should be short–no more than one sentence long–and make it clear what you want them read about in order for them to understand what product / service / brand you are trying to sell or promote with your ad campaign

Conclusion

The Centers for Disease Control (CDC) has launched an ad campaign to promote the influenza (flu) vaccination.