Writing Assignment #1 Writing Three Personas

Writing Assignment #1 Writing Three Personas

Summary of the Assignment:
• Task: In this assignment, you will write three personas to prepare for writing
assignment #2, the set of instructions that explain how to accomplish a task on a website.
You want to read the instructions for writing assignment #2 before writing your
personas.
• Length: 120-250 words for each persona.
• Graphics: You are not required to use any graphics. If you would like to include a photo
for each persona, you may.

Brief Description and Strategies to Follow:
In week 1, you listened to a podcast interview with Giuseppe Getto and Keith Amant about
personas. You also read two articles by Geoff Hart on the use of personas in technical writing
and one article by Matt Eland.
In this assignment, you will write three personas for the set of instructions you will write for
writing assignment #2. Please include the following information for each persona:

Introduction

When you’re designing a new product or service, it’s important to think about your users. You might want to build a website that appeals only to men or women, or maybe you want an app that can help with fitness goals. In each case, knowing who will use your product is crucial for making sure it’s successful in the marketplace. That’s where personas come in: they help us understand who we are designing for today and tomorrow so we can make sure our products reflect their needs and interests as closely as possible

Establish 3 personas for your project.

• Define your three personas.
• Establish the purpose behind each persona and what it will accomplish.
• Identify the different types of users who might interact with your product or service, as well as their specific needs, goals and motivations for using it.
• Determine how you can best serve these user groups through the design process (e.g., by including them in early conversations).

Complete the following templates to create 3 personas for your project.

You’ve probably heard the term “persona.” It means a model of a user that represents an individual, their needs and motivations. In this case, you’re creating personas for the users of your product or service.

A persona is not just one person—it can be any combination of people who might use your product or service at once (e.g., one parent with two children). Each persona will have different traits based on their role(s), goals, needs and experience with technology in general. This helps us understand how to approach designing our solution from multiple perspectives so we don’t duplicate work unnecessarily!

Persona #1

• [Persona name] is a [age] year old man who has been working in the same job for the last [number of years]. He has recently been promoted to his current position and now has the responsibility of managing multiple teams.
• He was born in [country], grew up in [city], and attended college at [university]. After graduation, he worked as an intern at Company X before becoming an employee full-time three years later.
• The persona’s primary job function is to develop strategies that will help improve productivity within their department while still meeting deadlines and budget constraints set by management. His responsibilities include leading efforts toward improving team morale through positive reinforcement; providing leadership training opportunities for junior staff members; planning meetings so that everyone has time to contribute ideas; ensuring all projects are completed on-time without sacrificing quality control standards (for example: using offsite storage if necessary); ensuring all reports are completed correctly according to established procedures before submitting them electronically through our shared file system (e-mailing hard copies instead).

Persona #2

Persona #2 is a middle aged woman who works as a doctor. She is married with 3 children. She is very busy and has a lot of responsibilities.

Persona #2’s pain points are:

• Too much work – she does not have enough time for herself or her family members.
• Lack of self-care – she doesn’t take care of herself or learn how to relax at all!

Persona #3

• Name: John
• Age: 28
• Gender: Male
• Occupation: Software engineer/partner at a startup company in Silicon Valley. He lives with his grandmother because he can’t afford to rent or buy his own place yet. He drives an old Honda Civic since he doesn’t have any other transportation options, but it’s not an issue because he gets around fine on foot and by bike (he bikes everywhere). He loves golfing and playing basketball outside with friends after work most days when weather permits; otherwise, he prefers hanging out at home playing video games with his gamer friends instead of going out clubbing or partying like many of his peers do after work hours end each day!

John also enjoys listening to music while doing homework at home; however, if there isn’t any internet available then he’ll just listen to podcasts instead until such time as it becomes available again later that night/weekend morning onwards…etc…

You will use these personas throughout the course of the design process.

You will use these personas throughout the course of the design process. They are a tool used to help you understand your users, their needs and their desires. Personas can be used to help you design for your users, test new features and communicate with other team members.

Conclusion

Now that you have your three personas, you can begin to design the project. The next section will walk you through the steps for creating a design for each persona.