Media analysis

 

Agenda-Setting and Framing theories to analyze news media content.

  • You will analyze online news media content from two news organizations.
  • Your goal is to identify the top issues of the day (agenda setting) covered by each news media organization. Also, you will analyze how the news media organizations framed these issues.
  • Your paper should be 3-4 (double-spaced) pages long.

Please follow these steps when working on your project:

  1.  Choose any 2 news media organizations.
    • These can be any two established news organizations that focus on national and international issues. For example, you can look at stories covered by and  websites, or and websites, or and content… etc.
  2. Write 2-3 sentences about these news organizations.
    • Provide background information about the audience (age, ideology, etc), ownership, and ideological stances (if applicable) of these news organizations.
  3. Open websites of both news organizations (at the same time).
    • To make sure you are comparing apples to apples, please only analyze the news media organizations websites.
  4. Take screenshots of each organizations home page.
    • If you are using Safari browser on Mac, you can go to File > Export PDF to save the home pages as PDF files. You will need to submit these screenshots or PDFs with your project submission.
  5. Analyze the home pages side by side.
    • Examine story placement. Which stories/issues are more prominently displayed on each of the websites home pages? What are the top 2-3 stories? Do you notice any differences or similarities?
    • Examine headlines and photos. Do you see any differences or similarities in how the 2 media organizations frame issues in headlines and photos? Which words do news organizations use to describe topics in headlines? Who is featured on photos, and how do these people look (example, concerned, sad, happy, etc)?
    • Find articles that cover the same issue/s in both media organizations (if possible). How prominent is this issue on the home pages? Have you noticed any differences in how media framed these issues? Which angle did the media choose to tell their stories? Which words and pictures did they use to tell this story? What can you say about the selection of quotes/sources? Did you notice any biases in the coverage? If you cannot find two similar news stories on home pages, you can search for such stories in other parts of the website.
    • Open and read other news stories from the home page. What can you tell about the general tonality of these stories? Are they positive, neutral, or negative? How are these stories framed? What can you say about the selection of story angles, visuals, quotes/sources, and word choices?
  6. Write a conclusion. Provide your thoughts about the findings. Your conclusion should mention agenda setting and framing.
  7. Cite all sources used in this paper (and check your plagiarism score after the submission). Use  for in-text citations and references.
  8. Use a third-person voice in your writing.

analyze online news media content from two news organizations.

Introduction

In this assignment, you will analyze online news media content from two news organizations. The information you gather will help you determine which sources produce the most influential articles and why they are more influential than others.

1. Compile data on a news website that publishes US news. Indicate what criteria you used to determine which news was the most influential and how you chose those criteria.

  • Compile data on a news website that publishes US news. Indicate what criteria you used to determine which news was the most influential and how you chose those criteria.
  • Analyze the data by comparing each story with others in terms of their impact on social media, number of shares/comments, and total audience reach (the number of people who read or watched). For each narrative, calculate an average score across all metrics–this will allow you to compare narratives more fairly than just looking at one metric alone could do without taking into account other factors like volume or duration. The highest scoring narrative will then be chosen as your winner based on overall impact; however if there are multiple narratives with similar scores then use your discretion as a judge (i think i did this but i’m not sure).

2. Analyze two newspaper articles that cover similar topics, one published by an online source, the other by a print source, both about the same topic. Indicate what criteria you used for determining which article was most influential in relation to its topic and how you chose those criteria.

A. Analyze two newspaper articles that cover similar topics, one published by an online source and the other by a print source, both about the same topic. Indicate what criteria you used for determining which article was most influential in relation to its topic and how you chose those criteria.

B. For this section, you will be analyzing two newspaper articles from different sources (either one from an online source or one from a print source). You should use the same criteria when analyzing each piece of content as well as how they were written by their authors so that we can get a better understanding of how influential each piece was written within its respective genre

3. Analyze an article from a news organization on a computerized platform and a written article compiled from newspaper clippings. Indicate what criteria you used for deciding which article was the most influential in relation to its topic and how you chose those criteria.

Your analysis will deal with the following:

  • How did you choose which article was more influential?
  • What criteria did you use to determine that?

The first step in analyzing an article is to read it carefully and think about why it’s important. Then, identify what makes this particular piece of information–or any other news item–particularly significant and relevant for your research question. For example, if I were studying the relationship between abortion rights and women’s health care access in Texas, then I might look at articles about abortion restrictions passed by state legislatures across the country as well as those concerning attempts at banning abortions outright (like what happened last year).

4. Research two different types of magazines (regular and special interest) and then select one that best represents your interests or most closely reflects your lifestyle. Write an essay based on this experience using APA style conventions (appendices available).

A magazine is typically published on a regular schedule and contains articles, features, or other content that is of interest to its readers. Special interest magazines are published as often as monthly and cover topics such as art, cooking, fashion and interior design. You can find both in most bookstores or supermarkets.

One major difference between newspapers and magazines is their primary focus–newspapers tend to report on current events while magazines tend toward more lifestyle-oriented stories (e.g., “Today’s Top Fashion Trends”). Another difference involves their audience; newspapers target everyone from seniors over 50 years old who want daily news updates about what’s happening around town; whereas magazines typically target an elite group of people with high incomes who may turn out once per month for a specialized issue on topics ranging from politics through health care issues related specifically toward women in particular

Conclusion

In conclusion, we have learned that news media can be analyzed using different methods and approaches. This project shows how data can be collected from different sources and converted into information to understand how people use social media platforms such as Facebook and Twitter in order to create their own brand identity. In addition, the analysis of these websites reveals how much influence they have over their readers who may be looking for information related specifically with their lifestyle choices like consumer choice

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