YOUTUBE
MAKING MONEY
October 11, 2022
What is Youtube?
Youtube is a video sharing platform that allows users to watch and upload content
Viewers can give feedback through a like & comment system
Content creators can upload videos to their personal channels
Youtube is a free-to-use service
Videos on Youtube
Youtube viewers watch 1 billion hours of content each day
500 hours of content is uploaded every hour
The 5 most popular categories of videos are:
1. Tutorial/How-to/Instructional
2. Ask Me Anything (AMA)
3. Explainer
4. Product Reviews
5. Challenge/Activity
Reaction videos are also incredibly popular
Trends in 2022
Short videos – Tik Tok and Instagram both operate with short, vertical videos and have been incredibly popular. The average video consumer prefers short-form videos 2.5x more than longer videos. Attention spans are deteriorating and consumers are more inclined to watch short clips. Shorts are being used as a promotional tool for existing channels and products.
Live streams – Established Youtube brands can interact with their followers in real time answering their questions. This helps create a connection between content creator and follower that leads to more viewership.
Virality
Virality describes the ability of a video to reach a massive, widespread audience
With billions of hours of content on Youtube, virality is difficult to achieve but there are some tips to follow to increase the chance of your video being seen by millions
Keep it concise
Have a clear point
Stay current & relevant (with content and tech)
Be relatable/incite emotional response
Be consistent… post, post, post!
Other Factors in Virality
Humour
Emotional responses
Spectacular feats/accomplishments
Uniqueness
Craziness/insanity factor
Cuteness
Monetization
Advertisements & Sponsored Content
YouTubers make money through AdSense and receive $3-$5 per 1000 views
YouTubers with sponsored content reach out to businesses and advertise their products & services
Crowdfunding Campaigns
This involves community donations for a specific cause
The cause could be making more YouTube vidoes
Subscriptions
Viewers can subscribe to channels for a monthly fee
Subscribers will usually receive additional benefits
Consistency & Persistence
The keys to growing a channel and a following
Obstacles
Masses of content and related content offer plenty of competition and videos get buried in the platform
Making quality videos is very time consuming and profitable content creators must work on videos full time to achieve any level of financial success
YouTube algorithm presents videos to viewers based on their history and personalization. This makes it difficult for content creators to access new demographics
Creative Process
The steps in video production
Divergent thinking
Convergent thinking
Adhere to virality & popular categories
Value Proposition Canvas
Step 1: Divergent Thinking
The initial plan was to come up with as many peculiar and/or “crazy” video ideas as possible
Backflips, extreme sports, extreme recipes came to mind
Step 2: Convergent thinking
I then realized how impractical and difficult it would be to implement these ideas into a video so I rethought my ideas using the parameter “practical”
Cooking, public speaking, dog-training, and other “how-to” concepts were then generated
These ideas align with my abilities and I can demonstrate these in a practical manner
Step 3: YouTube Adherence
Based on my research, for a video to be viewed by the masses it must achieve a level of virality.
This is best achieved through alignment with the most popular video categories and incorporating factors such as humour and other emotional responses into the video
This lead me to creating a “how-to” video of my own as this fits with the most popular category on YouTube
Video Overview
Concept: Dog-training & treating your dog the right way
Strategies to achieve virality:
Aligns with “How-to” category
Humour
Practical/purposeful application
“Cute” factor
Concise & consistent
Current & Prospective Dog-Owners
Target Group
VP Canvas: Customer
Pains
Disobedient dogs
Lack of dog knowledge
Dog obedience with a professional trainer is expensive
Poor relationship with dog
Jobs
Train dog
Turn dog into friend
Gains
Dog knowledge
Better relationship with dog
More obedient dog
Satisfaction, enjoyment & emotion
VP Canvas: Business
Pain relievers
Convenient, cost-free instructions for the consumer
Instructions will lead to more obedient dog
Instructions will help make the dog-owner experience more enjoyable
Gain creators
Obedient dog means better relationship, reduced risk of dog harming someone or running away, reduced risk of dog destroying home items
Human-dog relationship improvement may result in more purchases for dog
Dog can be left at home alone, dog can go on more walks, dog can interact with other dogs
Emotional Response
Videos that convey strong emotions are more likely to be watched and shared
All dog owners can appreciate the joy that comes from the perfect owner-dog relationship
The target group is “hooked” by the emotional connection
Tears are a good thing.
Cheers to dogs!
Click For The Video
References
Chang-Soon, J. (2022, February 15). How to make a video go viral (with 5 easy tips). Animoto. Retrieved October 11, 2022, from https://animoto.com/blog/video-tips/how-to-make-a-video-go-viral
Coleman, J. (2022, August 2). 9 YouTube trends for Your content strategy in 2022. Sprout Social. Retrieved October 11, 2022, from https://sproutsocial.com/insights/youtube-trends/
Cooper, P. (2021, August 3). How to make money on YouTube: 7 effective strategies. Social Media Marketing & Management Dashboard. Retrieved October 11, 2022, from https://blog.hootsuite.com/how-to-make-money-on-youtube/
McGarrigle, J. (2021, August 4). Explained: What is YouTube? Webwise.ie. Retrieved October 11, 2022, from https://www.webwise.ie/parents/what-is-youtube/
Memon, M. (2022, September 21). 24 most popular types of YouTube videos in 2022. Visme Blog. Retrieved October 11, 2022, from https://visme.co/blog/types-of-youtube-videos/
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