Required Reading:
Adams, J., Raeside, R., & Khan, H. (2014). Research methods for business and social science students (2nd ed.). SAGE Publications. Available in the Trident Online Library EBSCO database.
Coates, M. (2005). Action research: A guide for associate lecturers. Center for Outcomes Based Education. .
Session 1 andSession 2 in:Dick, B. (2014, December 30). Action research and evaluation on line, as a web-based program.
Ferrance, E. (n.d.). Action research: Themes in education.
Harrison, R. L. (2013). Using mixed methods designs in the Journal of Business Research, 1990–2010. Journal of Business Research, 66(11).
Johnson, B., & Christensen, L. (2012). Educational research: Quantitative, qualitative, and mixed approaches (4th ed.). Sage Publications, Inc.
Sankaran, S., & Ranjan, M. (2010). Implementing organizational change using action research in two Asian cultures. Paper presented at PMI® Research Conference: Defining the Future of Project Management, Washington, DC. Project Management Institute.
Optional Reading:
Chevalier, J. M., & Buckles, D. J. (2013). Participatory action research: Theory and methods for engaged inquiry. Routledge. Available in the Trident Online Library.
McIntyre, A. (2007). Participatory action research. SAGE Publications, Inc. Available in the Trident Online Library.
Zuber-Skerritt, O. (2016). The action research planner: Doing critical participatory action research. Routledge. Available in the Trident Online Library.
Stringer, E. (2007). Action research (3rd ed.). Sage Publications.
Stringer, E. (2013). Action research (4th ed.). Sage Publications.
Assignment:
In a 5- to 6-page paper, address the following task:
State a hypothetical or actual business problem that might lend itself to action research. Provide a description of the problem and identify what questions need to be answered. Then, briefly outline a plan that includes the action that is proposed to be taken. Briefly identify what type of data would likely result from the proposed action. Describe how you might evaluate and reflect on the data and what action you may consider taking in the next iteration.
As a business owner, you’re always looking for new ways to improve your company’s performance. While this may seem like a pressure-filled job, there are often times where you can identify a problem that is causing disruption in the workplace and find an easy solution. In this article, we’ll explore how action research can be used to help solve problems with your own business–and how doing so will help make things better for everyone involved!
Describe the problem and identify the factors that contribute to the problem.
In this step, you’ll want to describe what your business is facing as a whole. What are its goals? How can it achieve those goals? How does it measure success in achieving those goals? What do you want to change about how you currently operate so you can better achieve your current and future goals? Then, identify specific factors that contribute directly or indirectly to these problems. These could include things like:
In the example, it’s clear that the problem of having to wait for a table is not just about being hungry. It’s also about feeling like you’re being taken advantage of and that your time isn’t valued by the restaurants or their staff. It’s not just about getting food quickly—it’s also about using our money wisely and getting value for our money. If you were in charge at this restaurant, what would be your solution? Here are some ideas:
You might find information on the internet. For example, you could search for “salesperson training” and see if there is any relevant information available on your topic. You can also check out books that have been written about this topic or even contact experts in the field who might be able to help you with your research.
You could talk with people who have experience dealing with salespeople or other types of customer service representatives (CSRs). These individuals would likely have valuable insights into what works well as well as what doesn’t work so well when it comes to helping customers resolve their issues during a transaction.
Identify yourself as an expert on this area. If you’re not already, find someone who is.
Make sure that you can use your expertise to solve a business problem. If not, find an expert who can help you do so or simply join the conversation and see what they have to say!
The recommendations given here are meant to get you started on your research, so that you can decide what kind of study would work best for your business problem. We hope they inspire some new ideas, and in the end we want our readers to feel empowered with knowledge about how to solve their own problems! If there’s anything else we should have mentioned or left out, please let us know in the comments below so we can improve this guide for future authors.
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