compare, and contrast paid, owned and earned media

For this milestone, you are to compare, and contrast paid, owned and earned media when it comes to your company. Answering the following?

1) What would be an example of paid media for your company? Explain with justification.

2) What would be an example of owned media for your company? Explain with justification.

3) What would be an example of earned media for your company? Explain with justification. 

4) Out of all 3 media types, which media type would you recommend be leveraged the most for your company to engage with the targeted audience? Explain with justification.

This milestone should be between 5-7 slides in length

you are to compare, and contrast paid, owned and earned media

Paid Media

Paid media is advertising, and advertising has been around since the beginning of civilization. It’s also not free: you pay for it with your hard-earned money, so it’s not owned by anyone (except maybe Google and Facebook).

Paid media is a great way to reach your target audience because it allows you to reach them directly with an advertisement or message that they will see on their screens because they have chosen to view your site or app instead of another one. You can use paid media in many different ways: display ads, video ads on social media platforms like YouTube and Facebook; display banners at bus stops; email newsletters sent daily/weekly/monthly etc.; print adverts in magazines/newspapers etc….

Owned Media

Owned media is any media that you own and use to promote your brand, products or services. It can be used in many ways; for example:

  • Paid Media – This is advertising that has been purchased by a company or brand. The advertiser pays an agency (or their own team) to place the advertisement on a website or social network. This type of ad may appear anywhere online – including search engine results pages (SERPs), newsfeeds, blogs etc.. The goal of paid media campaigns is usually to drive traffic back through the site where it was originally seen so that more people see it again later down the road when they’re ready again – this can happen multiple times per day depending on how often someone visits their websites!

Earned Media

Earned media is the most valuable type of marketing, because it’s generated by the audience. In other words, earned media is free for you to use as long as you have an audience who is interested in what you’ve got to say.

Earned media can be either paid or owned (as opposed to paid). Paid means that someone has given money or resources toward promoting a product or service; whereas owned means that someone owns their own website and actively uses it for promotion purposes. Owning your own site gives you more flexibility than hiring someone else whose only job is to promote your company online—you can update content on your site whenever necessary without worrying about not being able-bodied enough at any given time (and having no one else around willing/able enough).

 

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