This portfolio work project, a social media plan and PowerPoint presentation, will help you demonstrate competency in developing effective social media plans that build awareness, customer relationships, and customer loyalty.
For this assignment, choose either Option 1 or Option 2. You do not need to do both. You will apply one of these scenarios in the Requirements below. Both options will be graded using the same scoring guide.
You are an owner of Spokin Wheels, a locally owned bicycle shop with two locations. While your original location has been in business for several years, your second location has only been open a few months. The bicycle shops sell new and previously owned major brand bicycles. The shops also provide repairs, offer a small line of bicycle accessories and clothing, and organize group rides on Sunday mornings. You and your business partner both want to have a solid social media plan in place to grow the shops.
If you chose Option 2 for the Unit 3 assignment, use the same business for this assignment, or select a different business. Note that it is recommended that you use the same business for each assignment in this course, using the following criteria for your selection:
Contact your instructor with questions.
You are one of two owners of Spokin Wheels. Your background is primarily in marketing. Your business partners background is in operations. While she is focused on making the internal customer-facing processes as efficient as possible, you are working on writing the social media plan.
Your boss, a director, has tasked you with creating a social media plan. He is relying on you to prepare an analysis that can be presented to the executive team of the company. You completed a special project for him a few months ago that went very well. You are pleased to have received this new assignment.
Develop a social media plan and a PowerPoint presentation of your plan for your selected company. At a minimum, address the following elements:
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Your instructor will provide feedback as they were the recipient of your deliverable in the workplace, using the scoring guide. Refer to the scoring guide to ensure you meet the grading criteria before submission
Social media is one of the most important parts of your business. But do you know how to use it? Not only that, but do you have a plan for how you want to use it? If not, don’t worry–we’ll show you how.
Product Hunt is a community of product enthusiasts. Users post new products they discover, and the community discusses them with each other. It’s like an online version of “Find out what everyone else has been using,” but it’s better because you can actually try out the things that are being discussed!
Product Hunt has quickly become one of my favorite places to find inspiration for new projects or just to learn about cool new ideas in general. I’ve found so many great resources there—from tutorials on how to build something simple like an app or website all the way up through complex technical details about APIs and server-side frameworks (fun fact: I learned how to use NodeJS from this community).
Facebook is a great way to target specific audiences and build brand awareness. You can use Facebook to increase sales, collaborate with other businesses, promote events and more!
Twitter is one of the most popular social media platforms. With over 300 million users, it’s easy to see why!
One of the best ways to increase reach on Twitter is by using hashtags in your tweets. A hashtag is a word or phrase preceded by # (pound) such as #trending or #fashion. By using these hashtags, you can make sure that people who are interested in similar topics will see your tweet when they search for those keywords. For example: If I posted “I love this dress!” but didn’t include any hashtags in my tweet title or body text, only people who were looking specifically at dresses would see it—not everyone interested in fashion trends would read my message since there’s no way for them to identify themselves as someone who searches regularly for dresses online! Using relevant hashtags also allows brands and businesses more exposure on Twitter than if they didn’t use them at all; it gives readers insight into what kind of content may be found on their favorite websites/blogs/news sites related specifically towards certain topics that interest them.”
Instagram is one of the best platforms for visual content. It’s also a great place to build an audience, get organic reach and test out new products. Instagram is also great for promoting your blog!
Snapchat is a great place to share behind-the-scenes content, quick visual content and even funny or entertaining content. It’s also a great way to share relevant, timely information about your business—for example:
Your social media strategy should be planned in advance, so that you can avoid the mistakes that many brands make when they are first starting out on their social media journey.
It’s important to create a plan for your brand before you begin using any of its channels. A good plan will help you determine what kind of content is most appropriate for each platform and how often it should be posted. It will also allow you to set expectations for your audience and ensure that everyone involved understands what’s expected of them at any given time.
Once you create this type of outline, it’s time to start putting together your calendar! You’ll want two things: one calendar (for Twitter) and another calendar (for Facebook). In addition, there are some other things that may help improve efficiency such as creating editorial calendars; posting content regularly; scheduling posts ahead of time rather than waiting until they’re ready; ensuring posts go out at times when people are likely online—and much more!
Social media is a great way to connect with your audience, but it’s important to know how you will use it. The best way to determine this is by planning ahead and developing a strategy that’s aligned with who you are as an organization. You can use this plan as a guide for the other aspects of your social media presence too!
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