For each PSA, comment briefly (3–4 sentences) on:
• The message of the PSA: What thought feeling does it seek to create in the audience?
• The kinds of persuasive strategies used: What method does the PSA use to convince the audience?
• Your assessment: How effective do you think this PSA would be in creating more tolerant public attitudes toward people with mental illness?
• Be sure to consult and reference the PPPR chapters in your responses.
1) TIC TAC: WHAT A DIFFERENCE A FRIEND MAKES
Transcript of “Tic Tac: What a Difference a Friend Makes” (https://www.youtube.com/watch?v=OuP5C-0EzlQ) (On screen) What do you do if your friend is dealing with mental health problems? (Men laughing) (On screen) Everything you’ve already been doing. Man in green: How you feel, how you feel? Man in gray: I’m feeling good. Spin me, spin me. Man in green: I gotcha, I gotcha. (On screen) Whatever that might be. Man in gray: Oh, my goodness. Oh! (On screen) What a difference a friend makes. Whatadifference.samhsa.gov
2) GRAND CENTRAL TERMINAL
Transcript of “Grand Central Terminal” (https://www.youtube.com/watch?v=WUaXFlANojQ) (John Mayer’s song “Say” playing) Glenn Close: One in six adults has a mental illness. Her sister: And we face a stigma that can be as painful as the disease itself. Glenn Close: Change a mind about mental illness and you can change a life. (On screen) Bringchange2mind.org
3) SCHIZO
Transcript of “Schizo” (https://www.youtube.com/watch?v=21U4sa187GY) (On screen) “Terrifying…” — Flix Mag “Shocker of the Year…” — Screen Review “Chilling…” — CINE Review SCHIZO: He’s amongst us… Calen: Hi there. Sorry to disappoint you if you’re expecting a lunatic on a rampage. I’m Calen, and I’ve been living with schizophrenia for eleven years. People like me with a diagnosis of mental illness face stigma and discrimination every day. Luckily, I’ve had the support of family and friends to help me live a full life. Glenn Close: It’s time to talk about mental illness. Start the conversation and pledge to end stigma at Bringchange2mind.org.
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