This week you and two others will develop a management plan in 1,500 to 2,000 words for a fictional sport or leisure organization or event (e.g., major or minor league team, college athletic department, sport marketing/event management company, youth sport organization, community recreation facility, 10K road race, golf course, three-on–three tournament).
Although the sport/leisure organization or event is fictional, the elements of this assignment should be based on similar types of organizations or events that actually exist. Therefore, it is expected that you will conduct research and modify information from actual organizations or events. (Identify the appropriate areas as they relate to your organization/event within the 10 Ps of a marketing plan). Your management plan should include the following elements and each element should be identified in the paper with a bold heading:
1. Your plan should include an introduction to your fictional organization indicating its name, the products/services it supplies, its founding date along with brief history, its locations, and its reach within the industry (local, national, global).
2. An original name and logo. (Describe how you decided on a logo/name.)
3. A mission statement for your organization.
4. A minimum of three goals for your organization.
5. A strategic plan for achieving each of those goals listed.
6. An organizational chart depicting all employee positions, including a list of job descriptions.
7. A detailed description of each marketing mix element (price, product, place, promotion).
8. A description of the target market, including demographics and psychographics.
9. Identification of your primary revenue streams and major expenses.
10. Identification of three potential legal concerns and an explanation of how your organization will deal with each.
11. An explanation of two potential ethical dilemmas that your organization may face. Prepare this assignment according to the MLA guidelines found in the course syllabus. You must cite a minimum of five resources.
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