Describe your big idea in one sentence. Then include a bulle

You must design creative strategies and tactics that will cause the target public to choose to perceive your messages, choose to retain them and choose to act upon them. 

A “big idea” is a creative, overarching strategy and message that appeals to all publics you will target. Describe your big idea in one sentence. Then include a bullet for each of these three components: 

  • Big Idea Strategy (100 words min)
  • Big Idea Message (100 words min)
  • Big Idea Visual representation of the idea. For the visual representation, you can submit a visual idea (an actual graphic, drawing, etc. or you can describe the visual if you prefer. (100-word min explanation if you do not include a graphic. If you include a graphic, please explain in one or two sentences).Think outside the box! 
  • What's your slogan? The slogan encapsulates the big idea message and strategy. 
  • Big idea in one sentence?  Describe your BIG IDEA in one complete and concise sentence.

Here are a few tools to help you 

Four steps to developing a big idea for your campaign [belVita Case Study] | Smart Insights 

The following are five suggested questions to ask yourself when working on your big idea: 

  1. Did it make me gasp when I first saw it? 
  2. Do I wish I had thought of it myself? 
  3. Is it unique?
  4. Does it fit the strategy of the product? 
  5. Could it be used for 30 years?
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