Directions: First, read Chapter Nine (especially page 268) and make sure you understand the difference between an analytical report and a basic informational report. Additionally, review how to correctly incorporate and document sources (Appendix B). Please complete and submit your report in pdf, html, PowerPoint, or Word format only.
Scenario and steps for completion: Pretend that you have been assigned to work on a subcontract at MediaCom by Central Global Communications (CGC), who is still your employer. You are a mid-level manager on this contract, working with the corporate heads at MediaCom. Your boss has asked you to complete an approximately 2-3 page double-spaced, researched, and documented analytical report that will be forwarded to the company’s president for review.
The problem you are analyzing is for a MediaCom client, FaceFriends, regarding personal privacy issues, social media, and business advertising. FaceFriends is supported by advertising and investment; it has been selling personal data and statistical/demographic analysis about FaceFriends users for years. However, now people have found out about this practice, and some users are angry and are complaining. In short, this is becoming a national PR disaster for the company (sound familiar? This actually happened a few years ago with Facebook).
Your job (“the problem” to solve) is to write an analytical report for FaceFriends:
1. Explain what the problem is,
2. Explain why these people who use social media might be upset,
3. Indicate whether or not businesses and advertisers should have access to this information, and
4. Indicate whether or not FaceFriends has violated any state or federal laws (U.S. or another country of your choice) with the selling of sensitive user information.
In order to complete this task, please do the following:
a. Research (use, cite, and document four sources) the heart of this problem- issues of privacy, laws, advertising and business practices, and the social media- in order to address the above “problem” I have created for you to solve (you will need to be a little creative here). You can use library databases, credible and reliable sources on the Internet, or both (preferred). Your sources can analyze Facebook or another real-world social media platform. Choose APA or MLA format, and follow formatting guidelines of either style you choose for the entire report and bibliography you include at the end. The bibliographic documentation needs to appear on the final page of your report.
b. Using the information you gain from research, address “the problem”—all four parts of the problem in this scenario, label as 1, 2, 3, and 4 in your report—as listed above. Incorporate information (back up your opinions and explanations with evidence, in other words!) by using in-text citations for direct quotes. You must quote or paraphrase at least once from each of your sources (with relevance and accuracy) in order to meet the minimum requirements of the "C" grade for source use for this assignment.
Failing to conduct research and include sources may result in a failing grade (F) for this assignment. Other major point deductions will occur for not making the minimum source requirement, not including direct quotations and evidence, not completing a Works Cited or References page at the end of your report, or for not labeling report sections/not following formatting guidelines for writing an analytical report (see Chapter Nine and Appendix A).
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