Case AnalysisWeek 6Outline and Grading Guide (100points)Choose a case from the textbook for this assignment from the followinglist.Case 07 – World Wrestling EntertainmentCase 09 – Fresh DirectCase 11 -KickstarterCase 14 – PixarCase 16 – HeinekenCase 17 – Ford Case 19 – Johnson& JohnsonCase 23 – StarbucksCase 30 – eBayCOMPANY NAME, WEBSITE, andINDUSTRYState the company name, website address, and industry.BACKGROUND andHISTORYBriefly describe the company in the case analysis. What is their primarybusiness, who were the officers or key players described in the case study? Ifthe case study company is currently in business, list the companys currentCEO, total sales, and profit or loss for the last year where data is available.Identify key events or phases in the companys history. Describe theperformance of this company in the industry. Visit the companys website anduse http://finance.yahoo.com and/or some other financial search engine to findthis data. (10 points)NOTE: Make sure to use APA citations throughout thepaper. The textbook should be cited if it is the source of information. If youare not familiar with APA citation, refer to the APA tutorial in StudentResources.ANALYSIS VIA PORTERS FIVE FORCES MODELAnalyze the competitiveenvironment by listing the threat of new entrants, the bargaining power ofbuyers, the bargaining power of suppliers, the threat of substitute productsand services, and the intensity of rivalry among competitors in the industry(Chapter 2). Summarize your key points in a figure. (25 points)STRATEGY USEDHowdoes this company create and sustain a competitive advantage? What strategyfrom the readings was undertaken by this company? Were they successful? Can allcompanies use this strategy? How is the strategy affected by the life cycle inthe industry? Remember to reference Porters generic strategies identified inthe textbook (Chapter 5), THIS IS CRITICAL. (25 points)Specific STRATEGY
2Choose two specific strategies from this list.RelatedDiversificationAchieving Competitive AdvantageEntry ModeEntrepreneurialStrategyCreating Ambidextrous Organization DesignsLeadershipApply them indetail to the organization. Be sure to think strategically and show the resultsclearly. Use the strategy as a sub-header for each section so it is clear whatis being applied. (25 points)COURSE OF ACTION RECOMMENDEDIf you were in aposition to advise this company, what strategy would you recommend to sustain competitiveadvantage and achieve future growth? Be specific and list the steps the companyshould take for successful implementation of your course of action. (5points)OPINIONWhat do you think of this case study? Describe what you believeare the lessons learned from this case. (5 points)REFERENCESWhen you havecompleted the paper using the above sections, insert a page break and have aseparate reference page. The references should be listed in accordance with theAPA guidelines as shown in the tutorial. (5 points)FORMAT Use a title page. Font: Use Times New Roman, 12 point. Place your name in the upper left-handcorner of the page. Each section ofyour paper should be headed by the bolded, capitalized item described above.
Indent paragraphs. Insert page numbers bottom right.
3 Paper length should be two double-spaced pages not including title page,references, or illustrations and tables. Use APA citations throughout the paper. If you are not familiar with APAcitation, refer to tutorial, which is contained in the last section of ourcourse Syllabus. Include a separateReference page at the end of the paper. Please prepare reference page as follows.REFERENCESWhen you havecompleted the paper using the above sections, insert a page break and have aseparate reference page. The references should be listed in accordance with theAPA guidelines, for example:Dess, G., Lumpkin, G., & Eisner, A. (2016).Strategic Management (8e). Boston: McGraw-Hill Irwin.Side Notes Save your paper in the following format:Your last name, initials of your first and middle name, and the companydiscussed in the case study.EXAMPLE: If your name is Edward R Jones and you arewriting a case study on Google, then the file name for your paper would bejonesergoogle.doc
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