ARTICLE SUMMARIES: Each student will summarize 4 articles that are related to topics discussed in class. Each source can only be used once and all articles must be current (not written earlier than 2018).
Summaries must be ONE FULL PAGE IN LENGTHDOUBLE-SPACED AND TYPEWRITTEN. Summaries will include THREE (3) FULL PARAGRAPHS consisting of (1) a brief overview of article; (2) relevance of article to the topic discussed in class; and (3) your opinion of the topic discussed in the article. Cover sheets must include the course, term, article assignment number, title of the article, the author of the article, the complete article reference/citation, and your full name and date.
Students may select ONLY from scholarly journals. Examples include (but are not limited to) the following: Write-ups must be written in APA format.
Advertising Age International Harvard Business Review Business International
Journal of Marketing International Management Review Journal of Consumer Marketing
American Marketing Journal International Marketing Research Journal of Direct marketing
Journal of Marketing Research Journal of Marketing Management Journal of Marketing Theory
*Files Attached are PP on chapters and topics we talked about in class*
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