NOTE:- SWot analysis based on the file attached below ( Scenario stories ) Write an Introduction to preface your list in

NOTE:- SWot analysis based on the file attached below ( Scenario stories )



Write an Introduction to preface your list in the document that you will submit. Your Introduction should include:

  • A rich description of your client, who is your target audience (approx. 4-6 sentences, use APA citation)
      • This should expand from the initial description you provided in the trends assignment. Include some insight into their business ideas (gleaned via research, likely from their website). You can also include structural, historical, or any other type of info that helps you get clearer on who they are so that you can think critically about how they would perform in this future scenario.
  • A brief description/reminder of each of your scenario stories (title and 1-2 sentences)

Conduct your SWOT Analysis. For your 1 scenario story, list (a minimum of) 2 Strengths, 2 Weaknesses, 2 Opportunities, and 2 Threats. More bullet points are fine. You may end up with 3-5 per quadrant. 

    •  Remember:
      • The SWOT categories pertain to your client, not the scenario. It maybe helpful to begin each sentence: “A strength of our client is”, “A weakness of our client is”, “An opportunity for our client is”, or “A threat to our client is”.
      • Keep in mind that Strengths/Weaknesses are internal to the organization and Opportunities/Threats reference the broader environment. 
      • For this assignment, your SWOT analysis should be unique and consider/demonstrate the distinctive characteristics of your 1 scenario story.
      • Note: Your final scenarios group project will include 4 SWOT Analyses – one for each story. 

Write recommendations. Draft a paragraph with early indicators and strategic implications for your client in this scenario. How will your client know that they are approaching your scenario? What do you recommend they do in the now? What do you recommend they do if they find themselves in that scenario world?

Some questions to consider in this section include:

Early Indicators

  • What events would occur in this scenario world?
  • What behaviors or logics would your client observe in the people around them in this scenario?
  • What big changes might happen (such as changing Presidential Administrations)?
  • What more subtle signs would they see (such as persistent high unemployment continuing or continued socioeconomic disparity)?

Strategic Implications

  • Can you combine the clients strengths and opportunities to develop new strategies?
  • Can you combine strengths and threats to identify threats you can eliminate with strengths?
  • Can you combine weaknesses and opportunities to create a list of areas ready for improvement in the now?
  • Are there any areas or actions that fall under weaknesses and threats which they can work toward avoiding?
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