This simulation program will allow you to put what we have been discussing and learning in the classroom into action and have hands-on experience in running electronic marketing campaigns. After completion of the rounds, students are expected to achieve the following learning objectives.
Please read the instructions carefully. The program allows you to run as many as 10 rounds, but we will only do 5. The first round will not be graded, it will help you get acquainted with the program and learn what it is expected from you to do, and how your decisions and input impact the outcome of your campaigns.
Starting from round 2, the scores you will get out of your campaign will influence your grading. The rubric is shared below, you can analyze beforehand to aim for your outcomes.
| Rubric | ||||||
| Total Points | 50 |
|
Round 1 | |||
| Weight | Metric | Excellent | Good | Fair | Poor | |
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Revenue | $38,736 | $30,593 | $18,655 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Profits | $4,893 | $3,931 | $2,442 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Conversions | 91 | 61 | 37 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Reach | 1868 | 1459 | 951 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Profit Rank | 1-3 | 4-6 | 7-8 | 9-10 | ||
| 1 | ||||||
| Glossary | ||||||
| Revenue | Sales * Retail Price | |||||
| Profits | Revenue – COGS | |||||
| Conversions | Total number of units sold | |||||
| Reach | Website visits from ad clicks & email clicks | |||||
| Rank | Rank of student compared to class | |||||
| Student’s Name | Revenue | Profit | Conversions | Cost | CTR | Visits | Rank | Score | Out of | % Total | |
| Example | 23267.76 | 3068.88 | 36 | 242.61 | 0.0368 | 644 | 1 | 22.5 | 25 | 90% |
| Total Points | 50 |
|
Round 2 | |||
| Weight | Metric | Excellent | Good | Fair | Poor | |
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Revenue | $75,336 | $54,287 | $41,907 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Profits | $10,141 | $7,896 | $6,215 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Conversions | 153 | 110 | 88 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Reach | 3816 | 2992 | 2403 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Profit Rank | 1-3 | 4-6 | 7-8 | 9-10 | ||
| Total Points | 50 |
|
Round 3 | |||
| Weight | Metric | Excellent | Good | Fair | Poor | |
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Revenue | $113,381 | $95,222 | $81,586 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Profits | $16,378 | $12,583 | $10,580 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Conversions | 201 | 157 | 133 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Reach | 5434 | 4664 | 3879 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Profit Rank | 1-3 | 4-6 | 7-8 | 9-10 | ||
| Total Points | 50 |
|
Round 4 | |||
| Weight | Metric | Excellent | Good | Fair | Poor | |
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Revenue | $134,880 | $105,566 | $88,395 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Profits | $18,459 | $14,077 | $11,639 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Conversions | 227 | 172 | 146 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Reach | 5951 | 5201 | 4144 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Profit Rank | 1-3 | 4-6 | 7-8 | 9-10 | ||
| Total Points | 50 |
|
Round 5 | |||
| Weight | Metric | Excellent | Good | Fair | Poor | |
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Revenue | $153,773 | $121,068 | $100,471 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Profits | $19,287 | $16,066 | $13,761 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Conversions | 232 | 201 | 167 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Reach | 7055 | 5733 | 5182 | < Fair | ||
| 20% | Points Awarded | 10 | 9 | 8 | 7 | |
| Profit Rank | 1-3 | 4-6 | 7-8 | 9-10 | ||
| 1 | ||||||
| Glossary | ||||||
| Revenue | Sales * Retail Price | |||||
| Profits | Revenue – COGS | |||||
| Conversions | Total number of units sold | |||||
| Reach | Website visits from ad clicks & email clicks | |||||
| Rank | Rank of student compared to class | |||||
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