o 5-6 pages double-spaced
o 12 point font and one inch margins
o No title page is required, butyou must include the names of allteam members / authors and a title for your essay in a header at the top of the document
o References in APA or MLA format(not included in page count)
In the Concept Research assignment, your task is to write anexpository essay, where you explain what is significant about participatory culture for a particularaudience. Your essay is expected toinclude a thesis where you articulate what your audience should understandabout the concept of participatory culture for their own strategic benefit. Inyour essay, you are expected to draw from at least 3 course readings (your choiceof readings selected from the syllabus) as well as one supplementary readingintroduced for the assignment. The supplementary reference and topic optionsare outlined below.
Burgess, J., & Jones, C. (2020). Exploring the forcedclosure of a brand community that is also a participatory culture.
European Journal ofMarketing. 54(5), 957-978. https://doi.org.10.1108/EJM-01-2019-0075
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Option 2: Harry Potter Alliance |
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With this option you will write an essay for an audience of non- profit managers at a civic engagement organization working with youth (e.g., young people under age 30) |
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Use at least three course readings from the Comm 2P91 syllabus |
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Use the supplementary reading on fan activism and Harry Potter Alliance by Bird and Maher (2017) |
Please use Omni search through the Brock University library to locate anddownload the required supplementary reading for your topic.
The expected submission format for this assignment is a 5 paragraphessay. Suggestions about possible topics to include in each section of theessay are provided. A strong essay articulates a compelling argument, andcannot easily be described in a checklist of elements to include. With thiscaveat noted, strong assignments will typically include:
An introduction(1 page)
– Introduce participatory culture
– Demonstrate an understanding ofthe provided context (e.g. the video game industry or civic engagement sector)
– Provide a thesis thatarticulates what your audience should understandabout participatory culture and why this knowledge is significant for them strategically
Body paragraphs(3-4 pages)
– Support your thesis statementwith at least three body paragraphs
– The body paragraphs willtypically support your thesis by:
o Exploring three elements orissues associated with participatory culture in depth
o Through the development ofstrategic insights that will build towards strategically beneficial knowledgefor your target audience
Conclusion (1page)
– Reiterate your thesis and your argument
– Provide future oriented ideasabout how the audience can make strategic use of the participatory culture concept
Essays will be graded holisticallywith a final score out of 10 provided to the students.
When evaluating the essays, the TAs and instructor will evaluate twomajor areas and brief comments will be provided in these areas.
Style and framing
– Is appropriate backgroundinformation provided on participatoryculture?
– Is an insightful thesisstatement provided in relation to the target audience?
– Is the essay clear, organized,and coherent, leading to an appropriate conclusion?
– Are formatting expectations followed?
– Is citation accurate andconsistent in relation to a selected style?
Essay body
– Are required sources utilizedwithin the assignment?
– Do the body paragraphs act assupport for the thesis to demonstrate savvy understanding of participatory culture?
– Would the body paragraphs beinformative or strategically beneficialfor the target audience?
– Does the body of the essay leadlogically towards future actions orstrategies by the selected audience?
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