Inspired Marketing LLC Generates Sales from Webinars
(Read the following case study, and then answer the case questions in a 2-3 page academic paper, employing the provided writing guidelines.)
After Howes was injured in 2006 while playing professional arena football, he spent six months in a full-arm cast and another six months in rehabilitation. With plenty of time on his hands, Howes began to spend his days online visiting social media sites and posting blogs. As he honed his skills in using social networking as a marketing tool, he saw an opportunity to create a business selling this expertise.
“First I co-wrote a book about using LinkedIn to generate leads and win customers,” he explained. “Then I started creating digital products to sell, but I didn’t have a good way to reach potential buyers. I was traveling all over the country to sell books, speak at conferences, and host events. I was hustling, sleeping on couches and pulling in only a couple of thousand dollars a month.”
Howes didn’t see the potential for growing his business until he participated in his first webinar. A friend who was holding a webinar “boot camp” invited Howes to speak as an expert on LinkedIn and recommended that he offer a digital product at the conclusion of the presentation. “I had actually never heard of webinars before and was clueless about the logistics of making a product available for sale, but friends helped me set it up. Then, I was nervous because I could see there were 700 people attending—the biggest audience I had ever spoken to. I presented my talk and at the end offered a $150 training product to the audience. I was amazed to check my PayPal account and see $6,500 in it. It opened my eyes to a whole new world.”
Howes’ next foray into webinars took place several months later when he teamed up with Malarkey, a Twitter expert, to co-present on using LinkedIn and Twitter to build a business by generating more leads and winning more customers. “We were both webinar novices and our presentation wasn’t the greatest—we had only a few slides and were sitting in the basement, but we got 1,300 registrants by leveraging lists developed from social media channels. We offered products at two price points—$100 and $500—and this time there was $12,500 in the PayPal account.”
From the beginning, Howes and Malarkey have used GoToWebinar as their web event platform. Although they evaluated other products, GoToWebinar proved to be the best and most affordable solution. Malarkey noted, “GoToWebinar has been really consistent and reliable for us. Although no solution is perfect, we find GoToWebinar 99 percent flawless. In contrast, we hear complaints about other providers.”
Howes added, “I use other products occasionally when presenting as a guest speaker on someone else’s webinar, but I like GoToWebinar best.”
Inspired Marketing not only continues to offer free, educational webinars on social media strategies, its core business, but also presents fee-based training webinars for client companies. Webinars are recorded and made available as home study courses. Attendees, who are located around the globe, are typically entrepreneurs, small business owners, and professionals across all industry sectors, as well as authors and social media marketing experts.
Inspired Marketing has come a long way since that first web event. In 2010, the partners presented more than 300 webinars (both their own and through other people), and anticipate over $2.5 million in sales for 2011.
Howes noted, “Webinars are an incredibly efficient way to generate business. They are extremely powerful tools. For example, in January 2011 we had sales of $250,000 from just seven GoToWebinar events.” The partners attribute their high conversion rates to live, online training rather than an asynchronous approach. “Webinars increase leads and help us convert better than anything else because they allow us to ‘introduce’ ourselves to potential customers for a longer period of time and help us close the sale more effectively,” he added.
In addition to impressive bottom-line results, GoToWebinar provides intangible benefits—in particular, the convenience of being able to present to a live audience without having to travel. “It’s important for Sean, who has a wife and children, to minimize time away from home.” Howes added, “I, however, like to travel. GoToWebinar makes it easy for us to collaborate on an event even if I am in London, Paris, or Australia. It gives us the flexibility we need.”
Based on their own success with webinars, Malarkey and Howes saw an opportunity to teach others about the advantages of web events. They developed a series on how to use webinars to generate leads and win customers. “In the online marketing space, webinars have really taken off. We want to push our webinar training products aggressively to capitalize on this increased awareness,” said Malarkey.
Another new area for Inspired Marketing is the use of automated webinars. Recognizing that live events are far more effective than recorded training, Malarkey explained that they have found a way to offer what appears to be a fully live webinar yet seamlessly incorporate a recorded segment. By scheduling the event for a specific time and providing a live introduction and question and answer period, they retain audience interest while sparing themselves from having to present the same material over and over.
Howes concluded, “GoToWebinar is the number-one software to help us generate new leads for the business and introduce content and products to potential customers. I’m convinced there is no better way to host a webinar, thanks to the ease and function that GoToWebinar provides. Inspired Marketing would not be growing as fast without it.”
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our Services
Ace Writing Center has stood as the world’s leading custom essay writing services providers. Once you enter all the details in the order form under the place order button, the rest is up to us.
Essays
At Ace Writing Center, Nowadays, students normally have extremely busy schedules. You will note that some of them have to take on some evening or weekend jobs in order to get some income that can help them to sustain in college or in the university. This can deny them a chance to write all the essays given. Others usually get bombarded with a lot of work by their lecturers. This can still delay such students from working on all their essays. However, some of them usually try to work on all these essays but end up delivering their work late. This can prevent them from graduating since most lecturers are strict on deadlines. If you want to write a business essay, the wise way is to hire an outstanding essay writing service like us, so that you can get the best results. If you are keen, you will note that many companies usually overcharge their customers. Some of them are there only to make money. And in reality, they really don’t care to build a long term commitment with students. You should not choose such companies. You should take your time and choose a reliable company to work with. Ace Writing Center is the ultimate solution for you. We have been offering our writing service for more than 7 years. This is a clear indication that you will get quality essay writing service. We have a wide range of writers who can work on any business essay that you might have. We believe in doing extensive research so that we can provide quality work to all our clients. .
Admissions
Admission and Business Papers
Have you ever had to write an admission essay for college? The majority of students face the same issues when applying to a university or college and many in such situations decide they need professional help to cope with this matter. They get in a situation when the deadline keeps coming closer but lack motivation to start because they are just not sure if their writing skills are strong enough. We have a solution for you! Ace Writing Center is the best admission essay writing service with a large professional team and years of experience in providing high-quality papers to students of all levels and faculties. The mission of our team is to help students make their dreams of entering a good college come true and that’s what we offer!.
Editing
Editing and Proofreading
Sometimes all the words for your paper just flow out of your mind and into your fingers. You type quickly at your keyboard and there they are, your beautiful words right there on the screen. But you have no idea how to polish it up. You may be wishing there was a paper writing service that offered this type of writing service. Look no more! Here at Ace Writing Center, we offer you an editing and proofreading option that you can't find anywhere else..
Coursework
College Essay Writing
In case you are familiar Ace Writing Center, you know the way to distinguish a better company from a cheap one exactly. First of all, poor service website does not have a sufficient support. We think support team is an essential part of success; it has to answer all clients’ questions and be a connecting link between clients and their writers. On our web-service you will get answers about anything you need and your writer will receive all your instructions, assignments and requirements exactly and swiftly. A writing service that we run has got a flexible pricing system that will save you from senseless wastes and many bonus systems that let you sparing money for something important for you.
