Go Pro

Integrated Marketing Communications Strategy(promoting changes, what and how we do communicate that) and branding( (is it a problem or not a problem, should branding strategy change, insert opinion) Still match segments, focus on traditional branding) for gopro 

So and IMC strategy and branding for gopro
A Marketing Plan is a document that presents recommendations to fulfill a company’s marketing strategy. It should describe what you want to accomplish overall and what precisely needs to be done to get there: your objectives, strategies and tactics.Though the marketing plan is mainly written by the marketing department, the best marketing plans are developed using cross- functional teams – this way one might be sure that no critical factors will get overlooked.The time scope of the plan is usually for a year (however, if market conditions change rapidly, a company might need a series of marketing plans to react to changes).A good marketing plan is simple, clear and convincing. It’s not how much information you put in there, but rather how that information supports the recommendations provided in the plans. Remember the ultimate goal for marketing plans is to deliver strong results, and a clear path outlined in the plan helps achieve that.
3 Branding:This section should include a description of your brand elements and equity, and how you intend to go about building them. Identify the branding strategy that is most suitable to your product or service – i.e., what combination of name, logo, looks and other intangibles are you going to put together to convey your intended message about your product to your target market. Suggest what your logo, brand meaning, brand character, tag line, etc. are, if all of these are important to your product and market, and how they are related to one another.
Integrated Marketing Communications Strategy:Integrated Marketing Communication Strategy (or Promotion) combines all the elements of communications from the brand to the customer. Promotion strategy informs customers about your product/service and its characteristics, creates positive attitudes towards the product/service, and influences consumer buying decisions. The tactics under this strategy will include many kinds of activities, such as advertising, public relations, sales promotions, sponsorships, telemarketing, direct mail etc. the selection of these activities will significantly impact your expense budget.
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